Apple's Steve Jobs Hates Google: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2010-10-19 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Apple CEO Steve Jobs has a real issue with Google. And it's highly unlikely that his disdain for the search giant will subside over time.

Apple CEO Steve Jobs took to his company's quarterly earnings call on Oct. 18 to heap invective on RIM, tablets and Google. But it was his comments on Google's Android platform that proved to be the most striking. And in some ways, the Apple CEO that many look to as one of the top executives in the world, showed just how little respect he has for the search giant. 

Whether Jobs has a right to feel that way toward Google is up for debate. During his tenure at Apple, Jobs has been featured in many more enemy-making headlines than friend-making headlines.

His reputation as a CEO is that of a fierce competitor determined to beat any and all challengers. But he has been unable to beat Google. And that frustration seems to be coming through in almost every comment Jobs has made recently. 

Simply put, Steve Jobs can't stand Google. Read on to find out why. 

1. They used to be friends.

Before Apple and Google became enemies, the companies worked closely with each other. In fact, Google CEO Eric Schmidt served on Apple's board of directors. That relationship was fostered through Apple and Google's mutual disdain for Microsoft. And together, they seemingly plotted to take the software giant down. But with Android OS, Google and Apple's relationship fell apart. Now, the search giant is arguably one of Steve Jobs' most-hated competitors.

 2. He dislikes all competitors. 

Steve Jobs doesn't spend much time saying nice things about the competition. In fact, he spends most of his time trying to find ways to take the competition down. That's a prime reason why he can't stand Google. It's not necessarily what Google stands for all the time. It's simply that Steve Jobs doesn't like any of his company's competitors. 

3. Android OS is winning. 

If there is one thing that Steve Jobs can't stand, it's losing. And right now, the Apple CEO is losing. His company's iOS platform might be selling extremely well, but it's still being outpaced by the collection of Android devices on the market. For his part, Steve Jobs is in denial about the ultimate impact all those Android devices will really have over time. But it's hard to argue with the sales figures, and he isn't happy about them. 

4. Google doesn't act like RIM. 

When Apple beat RIM, that company simply rolled over and admitted that it was defeated. In fact, the handset maker has done little to match Apple's products any step of the way. But Google is different. In the beginning, when the Android OS was being beaten handily by Apple products, the search giant hunkered down and delivered an improved mobile operating system with features that people wanted. The strategy worked. And now, it's well on its way to beating Apple. 



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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