Apple's Tablet PC Rumors Refuse to Die, Despite Lack of News
NEWS ANALYSIS -- Apple's tablet PC may win an award for most-commented-upon vaporware of 2009. Rumors of the device, which a handful of analysts feel will make its debut sometime in 2010, have been fueled over the past week by comments from New York Times' Executive Editor Bill Keller. Although Apple remains tight-lipped on the tablet's existence, the company could be finding it more difficult to keep secrets than even a few years ago.The game of "Guess the Features of the Apple Tablet PC" has kept analysts and media rampantly speculating over the past few months, despite Apple's refusal to either confirm or deny the development of a touch-screen device. The rumor mill's refusal to stop churning likely indicates two things: first, that Apple's products, no matter how vaporware, continue to have a stranglehold on the popular imagination; and second, that Apple may not be quite as good at keeping secrets as in past years. Despite the lack of serious news, or at least a firm confirmation or denial from Apple, the company continues to create buzz around a product that many are expecting even with a general lack of firsthand knowledge. That said, Apple's reliance on more partners this time around, unlike the build-up to the iPhone, has provided industry watchers and analysts with more ideas about an Apple Tablet's form factor and capabilities.
"As Apple has moved into new product areas, it's had to widen its supply chain," Roger Kay, an analyst with Endpoint Technologies Associates, said in an interview with eWEEK. "By doing that, they have more people sworn to secrecy, but leakage is almost inevitable. Apple has lost some control over that process."