Apple's Tim Cook Earning Reputation as a Top-Notch CEO: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2012-05-28 Email Print this article Print
 
 
 
 
 
 
 

NEWS ANALYSIS: Apple CEO Tim Cook has proved himself as a fine replacement to Steve Jobs, and his success could continue for years to come. While he has been benefiting from a lot of successful product development before he took over, Cook is quietly putting his own mark on the company.

Apple CEO Tim Cook is on top of the technology world. His company is the most valuable in the technology industry and, at times, the entire world. According to a recent study, his firm's brand value is above all others.

Perhaps most importantly, Apple's product sales continue to skyrocket as an increasing number of people decide against a Windows PC or Android-based device, instead buying one of his firm's products. Simply put, it's hard to find many flaws with Apple as it stands today.

Despite the obvious success Apple has had, some folks aren't so willing to give Cook the credit. Those people say that Cook inherited an extremely strong Apple from Steve Jobs and over last several quarters, the company's success has been due to decisions its co-founder made. Cook, those critics say, was a bystander to greatness and he's now reaping the fruits of his predecessor's greatness.

But that might not be entirely true. While there's no doubt that Cook is benefiting from Steve Jobs' decisions, he has still made a positive impact on the company since taking over as interim CEO and finally assuming the role last August.

Read on to find out why Tim Cook really is a top-notch CEO.

1. There was no lag between CEOs

In many cases, when a new CEO is brought in to replace a legendary corporate leader, there can be a lag in the transition. Some issues can crop up. A company will drop the ball on fundamental processes or corporate vision that kept it on track for success. It could be something as basic as faltering supply-chain management that results in some down quarters. But that hasn't happened at Apple. When Cook took over, it was as if nothing changed.

2. Look at the financials

It's hard to argue with a CEO when his company has been able to generate billions of dollars in profits each quarter. Some companies just hope to make billions of dollars in revenue. Under Cook's leadership, however, Apple has posted higher multibillion-dollar profits than ever. If that's not the mark of a solid CEO, what is?

3. Morale is still high

Apple CEO Steve Jobs was believed to be more than capable by his employees, which helped morale. He inspired his workers to believe that they were doing something that no other company could and that they had a calling to deliver high-quality products. Although Cook isn't as dynamic and inspiring as Jobs, morale is still high at Apple, according to reports. And that means something.

4. Handling China

When Jobs was running Apple, the company's problems with its manufacturing facilities in China were sitting just under the surface. But rather than focus on them, Jobs spent time improving his company's products. For Cook, however, his tenure as CEO has been one so far marked by improving working conditions for Chinese workers and increasing their pay. It's a testament to Cook's willingness to make Apple perhaps more friendly than it had been in years past.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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