NEWS ANALYSIS: Apple CEO Tim Cook has proved himself as a fine replacement to Steve Jobs, and his success could continue for years to come. While he has been benefiting from a lot of successful product development before he took over, Cook is quietly putting his own mark on the company.
CEO Tim Cook is on top of the technology world
. His company is the most
valuable in the technology industry and, at times, the entire world. According
to a recent study, his firm's brand value is above all others.
Perhaps most importantly, Apple's product sales continue to skyrocket as an
increasing number of people decide against a Windows PC or Android-based device,
instead buying one of his firm's products. Simply put, it's hard to find many
flaws with Apple as it stands today.
Despite the obvious success Apple has had, some folks aren't so willing to
give Cook the credit. Those people say that Cook inherited an extremely strong
Apple from Steve Jobs and over last several quarters, the company's success has
been due to decisions its co-founder made. Cook, those critics say, was a
bystander to greatness and he's now reaping the fruits of his predecessor's
But that might not be entirely true. While there's no doubt that Cook is
benefiting from Steve Jobs' decisions, he has still made a positive impact on
the company since taking over as interim CEO and finally assuming the role last
Read on to find out why
Tim Cook really is a top-notch CEO
1. There was no lag between CEOs
In many cases, when a new CEO is brought in to replace a legendary corporate
leader, there can be a lag in the transition. Some issues can crop up. A
company will drop the ball on fundamental processes or corporate vision that
kept it on track for success. It could be something as basic as faltering
supply-chain management that results in some down quarters. But that hasn't
happened at Apple. When Cook took over, it was as if nothing changed.
2. Look at the financials
It's hard to argue with a CEO when his company has been able to generate
billions of dollars in profits each quarter. Some companies just hope to make
billions of dollars in revenue. Under Cook's leadership, however, Apple has
posted higher multibillion-dollar profits than ever. If that's not the mark of
a solid CEO, what is?
3. Morale is still high
Apple CEO Steve Jobs was believed to be more than capable by his employees,
which helped morale. He inspired his workers to believe that they were doing
something that no other company could and that they had a calling to deliver
high-quality products. Although Cook isn't as dynamic and inspiring as Jobs,
morale is still high at Apple, according to reports.
And that means something
4. Handling China
When Jobs was running Apple, the company's problems with its manufacturing
facilities in China were sitting just under the surface. But rather than focus
on them, Jobs spent time improving his company's products. For Cook, however,
his tenure as CEO has been one so far marked by improving working conditions
for Chinese workers and increasing their pay.
It's a testament to Cook's willingness to make Apple perhaps more friendly
it had been in years past.