Employee- and Investor-Friendly

By Don Reisinger  |  Posted 2012-05-28 Print this article Print


5. The secrecy is intact

Apple was well-known for forcing employees to maintain secrecy. In fact, some reports claimed that Jobs was so obsessed with secrecy that he would track down leaks himself, and if he found the perpetrator, that person was sure to be fired. It's not clear if Cook will go to such extremes when leaks are suspected, but he has been able to keep Apple's secrecy intact.

6. Overall quality has not slipped

When Jobs was running Apple he was also obsessed over the quality of his company's products. If something wasn't up to par, he would either discontinue it or replace it with something better as soon as possible. Although Cook doesn't appear to be as obsessive over quality, it's worth noting that his company's products haven't lost their luster.

7. Employees love him

According to careers site Glassdoor.com, Cook has an employee approval rating of 97 out of a possible 100. If employees don't love their chief executives, they won't be as willing to go that extra mile for him or her. Luckily for Cook, they do love him, and he can ask more of them than many other chief executives with lower approval ratings.

8. It all comes down to corporate maturing

The nice thing about Apple under Cook is that the company is quietly maturing. According to a recent feature from Fortune, Apple now has a somewhat more relaxed corporate culture and doesn't treat employees like their only lives are inside Apple's Cupertino headquarters. It's growth and maturity that Cook brings to Apple, and over time, that will only continue to help the company.

9. Market dominance, anyone?

As noted, Apple has been making boatloads of cash under Cook's leadership. But it has only been able to do that because of its dominance in the smartphone and tablet markets. What's more, Cook has been instrumental in building up his company's Mac business. Market dominance is the hallmark of any top-notch CEO.

10. Handling investors with care

When Jobs was running Apple, he made it clear that he wanted to rack up as much cash as possible. He also enjoyed watching his company's share price soar. But Cook has changed that, and decided to reward investors with a dividend. That's important. Without shareholders supporting a company, there's no way for it to succeed. Cook has turned Apple into an investor-friendly company. Finally.

Follow Don Reisinger on Twitter by clicking here 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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