Apple's Tim Cook: iPad Cannibalization Good for PC Industry
Apple CEO Tim Cook used a keynote speech to suggest that iPad competition is ultimately beneficial for the PC industry as a whole.Apple CEO Tim Cook used a Feb. 14 keynote at the Goldman Sachs Technology and Internet Conference in San Francisco to offer some insights into both the iPad and the tablet industry as a whole. After praising the iPads effect on the tech industry overall, Cook suggested that quality, and not a low price, is ultimately what drives unit sales. Price is rarely the important thing, he said, according to an edited transcript provided by Fortune. I think people at the end of the day, they want a great product. He suggested that Amazons Kindle Fire, a $199 tablet designed primarily for streaming content and ebooks, would ultimately sell a lot of unitswhile adding that the customers that were designing our products for, are not going to be satisfied with a limited function kind of product.
Cook also took a gentle swipe at other manufacturers tablet efforts. What happened last year, everyone that was in the PC industry and everybody that was in the phone industry, everybody decided they had to do a tablet, he said. Everybody was kind of aiming at iPad 1, and we were trying to innovate quickly to get to iPad 2. So, by the time they had something that they thought could compete with iPad 1, we were on iPad 2.