News Analysis: The white iPhone is finally available to consumers in several countries around the world. But should the color be the decisive factor for smartphone buyers? Here's what consumers should think about before buying a white iPhone.
Apple's white iPhone finally on store shelves
and available to both
AT&T and Verizon Wireless customers, the time has come for consumers and
enterprise customers to decide whether the smartphone is right for them.
folks who have been waiting nearly a year for the white iPhone have undoubtedly
jumped at the chance to drive down to the Apple Store and get their hands on
the smartphone. But all others see obvious red flags related to the white
the device is an iPhone, which automatically makes it appealing, but don't
forget that it was delayed time and again due to production problems. Moreover,
is a white device that provides the same value proposition as the black version
enough for folks to jump at the chance to buy it? Does the color really matter
for any reason except esthetics?
some might disagree, there are several reasons for consumers and enterprise
customers to opt against buying the white iPhone. Yes, it's from Apple and it's
certainly a good-looking device, but there are some major question marks that
need to be answered before choosing the white option.
on to find out why:
1. What's the difference?
The white iPhone is the same basic device as its black counterpart
features the same design, it will have the same functionality, and it delivers
the same operating system. More than anything else, consumers are simply buying
the product for its color. For some folks, that might be enough. But for the
rest of the market, choosing a $200 or $300 smartphone that only adds a fresh
color isn't exactly the best reason to buy.
2. The iPhone 5 looms
Apple has delivered a new iPhone to customers over the summer. And speculation
abounds that the company will unveil the iPhone 5 at the Worldwide Developers
Conference in June. With that in mind, it might be a good idea for customers to
wait and see what Apple announces at the event before opting for the white
iPhone. After all, who wants a device that will be obsolete in a few short
3. The black option might have fewer issues
not forget that production issues reportedly caused Apple to
delay the launch of the white iPhone
. The company said that all the kinks
were worked out and the white smartphone is now up to par, but who knows if
that's really the case? It sounds like the white iPhone was a pain to produce
and issues cropped up at every corner. Until everyone is sure that Apple's
production partners have all the issues worked out, it might be best to not buy
the white iPhone.
4. Wait for early adopter approval
are some folks who want the latest and greatest device, no matter what kind of
problems could arise. Known as early adopters, they typically get to the stores
on launch day to buy the respective product. Those who are interested in the
white iPhone should at least wait to hear from early adopters to see if the
white iPhone's issues are behind it. If so, by all means, buy it. But if they
report some issues, potential customers will be happy they didn't buy the