Apple's White iPhone 4: 10 Reasons Not to Buy It

 
 
By Don Reisinger  |  Posted 2011-04-28 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: The white iPhone is finally available to consumers in several countries around the world. But should the color be the decisive factor for smartphone buyers? Here's what consumers should think about before buying a white iPhone.

With Apple's white iPhone finally on store shelves and available to both AT&T and Verizon Wireless customers, the time has come for consumers and enterprise customers to decide whether the smartphone is right for them.

Some folks who have been waiting nearly a year for the white iPhone have undoubtedly jumped at the chance to drive down to the Apple Store and get their hands on the smartphone. But all others see obvious red flags related to the white iPhone.

Sure, the device is an iPhone, which automatically makes it appealing, but don't forget that it was delayed time and again due to production problems. Moreover, is a white device that provides the same value proposition as the black version enough for folks to jump at the chance to buy it? Does the color really matter for any reason except esthetics?

Though some might disagree, there are several reasons for consumers and enterprise customers to opt against buying the white iPhone. Yes, it's from Apple and it's certainly a good-looking device, but there are some major question marks that need to be answered before choosing the white option.

Read on to find out why:

1. What's the difference?

Let's face it: The white iPhone is the same basic device as its black counterpart. It features the same design, it will have the same functionality, and it delivers the same operating system. More than anything else, consumers are simply buying the product for its color. For some folks, that might be enough. But for the rest of the market, choosing a $200 or $300 smartphone that only adds a fresh color isn't exactly the best reason to buy.

2. The iPhone 5 looms

Historically, Apple has delivered a new iPhone to customers over the summer. And speculation abounds that the company will unveil the iPhone 5 at the Worldwide Developers Conference in June. With that in mind, it might be a good idea for customers to wait and see what Apple announces at the event before opting for the white iPhone. After all, who wants a device that will be obsolete in a few short months?

3. The black option might have fewer issues

Let's not forget that production issues reportedly caused Apple to delay the launch of the white iPhone. The company said that all the kinks were worked out and the white smartphone is now up to par, but who knows if that's really the case? It sounds like the white iPhone was a pain to produce and issues cropped up at every corner. Until everyone is sure that Apple's production partners have all the issues worked out, it might be best to not buy the white iPhone.

4. Wait for early adopter approval

There are some folks who want the latest and greatest device, no matter what kind of problems could arise. Known as early adopters, they typically get to the stores on launch day to buy the respective product. Those who are interested in the white iPhone should at least wait to hear from early adopters to see if the white iPhone's issues are behind it. If so, by all means, buy it. But if they report some issues, potential customers will be happy they didn't buy the device now.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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