News Analysis: Apple has sold more than 100 million iPhones. The iPad hit 15 million units in sales last year. It seems Apple is doing something right with its mobile devices. It's time to take a look at the factors that make Apple's mobile products so successful.
If
there is one thing that can't be debated in the technology industry, it's that
Apple's iPad and the company's iPhone are wildly successful. In fact, Apple
said earlier this year that it has sold over 100 million iPhones since the
smartphone's launch in 2007. In 2010 alone, people purchased 15 million iPad
units around the world. All these sales have combined to help Apple generate
billions of dollars from its mobile devices.
But
how did the iPad and iPhone become so successful? When they're compared with
some of the better smartphones and tablets on the market, it's tough to find
many differentiating factors that would make the iPhone and iPad such special
devices. Yet, they have enjoyed more success than any other single smartphone
or tablet. And the chances of that changing anytime soon are slim.
With
that in mind, it might be a good time to
examine the reasons why the Pad and iPhone have caught on so well with
consumers and enterprise customers alike.
Read
on to find out what makes the iPad and iPhone so popular:
1. It's Apple
If
nothing else, the success of Apple's iPhone and iPad is due to the company that
developed them. Over the past decade, Apple has become one of the most trusted
and celebrated companies in the tech space, due mainly to its ability to
deliver unique and aesthetically pleasing devices.
The iPad and iPhone are no different. The products have become extremely
popular around the world because of Apple's continued ability to give customers
what they want year after year.
2. Steve Jobs is an icon to some
Though
debate can rage over whether or not Steve Jobs is really the best CEO in the
technology industry, there's no questioning that he has legions of fans who
will buy any product that he promotes. Even more important for Apple, Jobs has
the unique ability to captivate audiences, attract media outlets and deliver a
level of hype for his products that no other CEO has been able to match. By
using all those qualities, and relying upon Apple's hard-core fans, Jobs helped
lead the successes that the iPhone and iPad have become.
3. The advent of touch screens
When
the iPhone first launched, many who followed the technology industry knew that
touch screens were the future. However, few believed that any company in 2007
would be able to make them work as well as consumers would demand. But Apple
did just that with the iPhone. And it brought its technology to the iPad to
further cement its position in the touch-screen space. Now, if a smartphone
lacks a touch screen, it's considered obsolete. Consumers simply expect them.
Considering Apple was the first company to deliver a suitable touch screen,
it's reaping the benefits of that.
4. Who needs physical keyboards?
When
Apple released its iPhone in 2007, it also made it clear that physical keyboards
weren't necessarily the future in the mobile market. Steve Jobs and Company
viewed physical keys as a relic of the past that wouldn't fall in line with
Apple's "cool" branding. So Jobs took a gamble and turned his back on
the physical keyboard. He did it again with the iPad last year. By doing so,
Apple was able to appeal to consumers who wanted a next-gen product that didn't
subscribe to outdated beliefs. Now, with more than 100 million iPhones and 15
million iPads sold later, it's clear that doing so was a smart move on Apple's
part.
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