Apple CEO Steve Jobs debuted the iPhone 4, the company's next-generation smartphone, during the opening day of the 2010 Worldwide Developers Conference. Analysts' reviews have generally been strong, praising features such as the FaceTime video calling app, although others have expressed reservations. Leaks of prototype Apple smartphones over the past few months prevented Apple from unleashing a full surprise on the audience, as much of the iPhone 4's hardware seemed to correspond with those earlier devices.
Apple's debut of the iPhone 4 during the company's 2010 Worldwide Developers
Conference (WWDC) June 7 was somewhat anticipated, thanks to the leaks of two
prototype devices in the months leading up to the announcement. However, the
next-generation smartphone's design and array of features managed to reasonably
impress many of the analysts covering the event.
"While the iPhone 4 isn't the leap forward that Apple paints it as, it is an
exceptionally beautiful device and is a substantial upgrade that will succeed
in maintaining Apple's mind and market share growth," Charles Golvin, an
analyst with Forrester, wrote in a June 7 research note. "Apple's carrier
partners will benefit more in renewed loyalty as existing customers upgrade
than in new customer acquisitions, though we expect AT&T's new introductory
pricing tier will lure in family plan additions as well."
One feature in particular, Golvin added, had mass-market appeal: FaceTime,
which allows users to make video calls via WiFi. Apple CEO
Steve Jobs suggested that Apple is in talks with carriers about offering a
3G-enabled version of the feature.
"With its FaceTime video calling app, the company demonstrated what it does
best: make technology usable by mainstream consumers," he wrote. "If Apple
succeeds in convincing the industry to adopt FaceTime as a standard, the New
York World's Fair of 1964 will finally realize one of
its visions: video telephony."
Other analysts seemed to agree about the potential of FaceTime.
"The gee-whiz feature of iPhone 4 is FaceTime (video chat), adding yet
another feature which historically was tied to a personal
computer," Gene Munster, an analyst with Piper Jaffray, wrote
in a June 7 research note reprinted on blogs such as Apple Insider
iPhone 4 also adds an HD video camera, iMovie for the iPhone and the ability to
run multiple apps at the same time, collectively creating an integrated
experience that used to require multiple devices. The bottom line is the iPhone
taking unit and dollar share from other device categories."
Other analysts were not quite as struck by the device overall.
"We see the iPhone 4 announcement meeting expectations and the lack of other
announcements slightly disappointing," wrote analysts from Macquarie,
to The Wall Street Journal.
Details-wise, the iPhone 4 closely matched the prototype Apple device broken
down by tech blog Gizmodo in April, including the presence of a front-facing
camera for video conferencing and a larger battery. That device had been lost
by an Apple engineer visiting a German beer garden in northern California,
before being retrieved by a third party and sold to the blog's parent company.
The iPhone 4 also includes a proprietary A4 processor under the hood, and a
5-megapixel camera paired with a rear illuminated sensor. During a June 7
keynote presentation, Jobs termed the new smartphone "the biggest leap since
the original iPhone," according
to a live transcript of the event
, adding: "This is beyond doubt one of the
most precise, beautiful things we've ever done." The smartphone's operating
system, previously announced as "iPhone OS 4" but changed to "iOS4," features 1,500
new APIs and user features such as multitasking and "iAd," the latter a
platform for delivering mobile advertisements within third-party apps.
The larger battery supposedly provides 7 hours of talk time, 300 hours of
standby, 40 hours of music, 10 hours of video, 6 hours of Web browsing with a
3G connection and 10 hours of browsing with WiFi. It also includes a built-in three-axis
gyroscope, for refined location data and potential use in apps.
The iPhone 4 will be available in either white or black, starting June 24.
The 16GB version will retail for $199, and the 32GB version for $299, with a
two-year contract through AT&T.