Asus PadFone, a Versatile 'Brain,' Coming in April

 
 
By Michelle Maisto  |  Posted 2012-02-27 Email Print this article Print
 
 
 
 
 
 
 

The Asus PadFone is an Android device that snaps inside a PadFone Station tablet, which can then connect to a keyboard, for a smartphone-to-tablet-to-netbook experience.

Asus Chairman Jonney Shih introduced the very versatile PadFone at Mobile World Congress in Barcelona Feb. 27. With this Android-based device, Asus is attempting to cover the entire field of mobility€”from smartphone to tablet to laptop.

More than a 4.3-inch smartphone running Android Ice Cream Sandwich, the Padfone is one of a family of complementary devices. It clicks into a 10.1-inch PadFone Station tablet, which can click into a PadFone Station Dock, letting a user move seamlessly between smartphone, tablet and netbook experiences.

The Asus PadFone measures 5 by 2.6 by 0.36 inches, and weighs 4.5 ounces. It features a 1.5GHz dual-core Snapdragon S processor, an 8-megapixel rear camera, a VGA front-facing camera and a quarter-high-definition (qHD) 960 by 540 Super AMOLED (active-matrix organic LED) display with a capacitive multi-touch panel and Gorilla Glass. WiFi, 3G, 4G and Assisted GPS are all supported.

It can also be used with a special stylus€”though more on that in a moment.

Asus's touted Dynamic Display technology means users don't need to be cautious about booting up one device inside another; a user can start a video on the phone, slip the phone inside the tablet and the video will resume where the viewer last saw it.

Asus calls these devices symbiotic, but they're arguably parasitic instead. The smartphone charges while inside the tablet, and in addition to showing that video on the large screen, it makes use of the tablet's larger, louder speakers as well. The tablet, when clicked into the dock, likewise begins drawing a charge. The PadFone's battery is extended by five times with the Station and nine times with the Station Dock.

Another neat feature is the PadFone's "one-stop storage," which means all things are equal across devices. There's no need to sync. Pull the PadFone from the tablet and all the same data is on board.

"Breaking the rules and changing the status quo are the keys to our success," Shih said in a statement, "and we strive to offer customers an experience that surpasses their expectations."

Asus rival Motorola introduced its Atrix 4G smartphone-laptop combo in January 2011, but the Asus design does takes things a step further. While the Atrix 4G smartphone clicked into a dock that turned it into the brain of a lightweight netbook, the Asus PadFone gets closed inside the tablet€”more literally its brain.

What happens when you get a phone call? You can take it on the PadFone's Bluetooth headset€”which, transformed, is also the stylus.

Asus pulled ahead of Toshiba during the fourth quarter of 2011, making it the fifth-ranking global PC maker, according to Gartner, though the second-fastest growing company. Year-over-year, it managed a 20.5 percent boost, putting it close behind No. 2 vendor Lenovo, which grew by 23 percent.

First-place Hewlett-Packard fell by 16.2 percent year-over-year.

Asus consumer sales were "generally weak," Gartner analysts said in a Jan. 11 statement, though the company found success in shifting from mini notebooks, or netbooks, to more traditional notebooks. Nearly 80 percent of Asus' mobile PC shipments during the quarter were notebooks.

The PadFone is expected to begin shipping in April, though pricing and other details have not yet been revealed.


 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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