Enterprise Mobility: Barnes and Noble Nook E-Reader Gets New York Debut

By Nicholas Kolakowski  |  Posted 2009-10-21 Print this article Print
Barnes and Noble Nook E-Reader Gets New York Debut

Barnes and Noble Nook E-Reader Gets New York Debut

NEW YORK—Into an increasingly crowded e-reader market steps the newest entry, Barnes & Noble's Nook, which the bookseller hopes will prove a strong competitor to Amazon.com's Kindle line. The Nook features notable differences from the e-readers produced by Amazon.com and Sony, including a dual-screen form factor with e-ink and multitouch color screens. In an event at Chelsea Piers in New York, CEO Steve Riggio and other Barnes & Noble executives discussed the Nook and their overall strategy for making a mark on the digital-reader landscape, including porting books from their eBookstore onto devices such as the iPhone, and using their physical stores to drive people to their e-reader products.
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.

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