RIMs Devenyi Praises BlackBerry 7, BlackBerry 10

By Michelle Maisto  |  Posted 2012-07-06 Print this article Print


€œNo doubt, BlackBerry 10 will be a whole new level for the future, yet BlackBerry 7 is a tremendous advancement and a competitive device that's still viewed as far and away the No. 1 device out there for use within the enterprise.€

Analysts, to a degree, have been inclined to agree with such statements.

€œThe BlackBerry 7 devices still are among the best for those who want a touch-typeable keyboard and very granular control over email, combined with good security,€ said Ken Dulaney, an analyst with Gartner who looks at the mobile enterprise market.

Still, regarding RIM€™s push of the devices ahead of its BlackBerry 10 launch, Dulaney couched his remarks by saying that if one were planning on switching to a touch-screen device, €œthere would be no way to justify the purchase of a new BlackBerry 7 device today.€

In recent weeks, RIM CEO Heins has several times referred to RIM moving into €œmobile computing.€ What exactly does this refer to?

Devenyi explained that this refers to RIM's building a complete end-to-end platform€”not just a platform on which two people can communicate, but one that anticipates a future with new devices and new ways of communicating.

Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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