One Analyst Sees a Glass Half Full for RIM
BlackBerry 10 is fantastic, said Devenyi. RIMs design team has evolved with new acquisitions and new hires, he added. The design team is world class that's working on this device. Analyst Ken Hyers, with Technology Business Research, said he expects someone of Devenyis position to say nothing less. And I hope that its all true, he added.The company retains a base of customers across Fortune 500 companies, it has a not inconsiderable cash hoard, and it has made some hard decisions around layoffs which will reduce expenses and help it through this rough patch. Looking at the situation as a glass half full, I dont think this is necessarily the end for RIM, said Hyers. If they can get BlackBerry 10 devices to market in volume by 1Q13, they still have time to retain a portion of their enterprise customers, he added. They can still remain the gold standard for secure mobile email. They will also be able to provide secure mobile application support at a level unmatched by Android products. But I dont expect them to regain their past level of success. Hyers added, however, that a false move could tip over the glass. If RIM misses another target for getting BlackBerry 10 to market, or if expenses run higher than they have projected, or if they see an acceleration in the rate of customer losses in the second half of 2012, he said, then I expect theyll be forced to reconsider the hard decisions that theyve already explored and sell off the company and its assets. Devenyi, closing the conversation, repeated, I can tell you BlackBerry 10 is fantastic. ¦ We are so confident that we have something very different, very unique. We just are not willing to release this to market until it is ready and it has the level of quality that we know everyone expects and deserves. Follow Michelle Maisto on Twitter.
While Devenyi has certainly been tasked with putting a positive spin on RIMs current situation, neither is he off base, Hyers suggested.