Mobile and Wireless: BlackBerry 10 Is Front and Center for RIM in Orlando

By Michelle Maisto  |  Posted 2012-05-01 Print this article Print
BlackBerry Dev Alpha

BlackBerry Dev Alpha

"It's working! And it's working well!" RIM CEO Thorsten Heins told the audience at BlackBerry World 2012, showing off the BlackBerry Dev Alpha. Developers who signed up for the event will be leaving with complimentary early versions.
Research In Motion kicked off BlackBerry World 2012 by sharing what many of the attendees packing an Orlando conference center May 1 had come for: a peek at the BlackBerry 10 platform and newest BlackBerry handset, the Dev Alpha. While assuring the audience that the Dev Alpha was not final, and would change a bit before its year-end launch, new CEO Thorsten Heins, with help from Vivek Bhardwaj, head of software at RIM, showed off a boxy, not-so-slim phone running an operating system that at a glance seems a variation of Microsoft's Windows Phone, with tiles as opposed to icons. Bhardwaj also showed off improvements to the keypad, which he said learns about a user over time, becoming more custom, "like a glove." RIM executives also talked up Mobile Fusion, which by this time next year will, in addition to being an on-premise solution, be offered as a managed service or as cloud-based solution. There was also talk about the BlackBerry tablet, which one RIM executive called "the on-ramp to BlackBerry 10." Ultimately, Heins and his team made the BlackBerry environment seem a rather compelling place to be: "Let's rock and roll this!" he fist-pumped in conclusion, with a boyish smile. Now, to convince the rest of the world.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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