RIM Success Depends on Sound Production Models
Because of this, the keyboard software will present a choice of anticipated next words over the keyboard so that the typist can simply swipe the entire word on to the message being generated. The idea, according to Thorsten, is to retain the BlackBerrys famous thumb typing, but to make it faster and more efficient. Your time is precious when youre mobile, he said. The device that Thorsten used in his demo was a fairly generic touch-screen phone, and while it was an attractive device, its not the product that will actually be shipped as the first BlackBerry 10 device. Unfortunately, despite the combined efforts of the eWEEK team on-site in Orlando, we couldnt squeeze details of the actual device out of RIMs employees.And that, of course, is the big question for RIM. The first glances at BB10 are encouraging. But as Forbes writer Brian Caulfield pointed out during a conversation in the BBWC pressroom, its not the basic idea, its the execution. Right now, with the prototype phone and the developers alpha software, the execution looks like it may have potential. But theres another question beyond that. Will BB10s potential be realized well enough by the production versions of the operating systems and smartphone models to enable RIM to hit the market home run that Caulfield says the company so desperately needs? Right now, its too early to tell. The company has shown some tantalizing details, including its next-generation keyboard software and a new camera application that showed up in a fleeting demo. There is also the promise of multitasking that will enable users to slide app screens around to access other apps in real time. But theres more to a smartphone than a bunch of cool details. RIM, of course, knows this and even released a video glimpse so we can see just how cool the company thinks BB10 actually is. But the videos and the assurances that RIM has sound plans for the future dont really matter nearly as much as how smartphone buyers react when the new BlackBerry is released near the end of 2012. To follow Wayne Rash on Twitter, click here. To follow Wayne Rash on Google Plus, click here.
Thorsten did say that RIM would reveal more about the BlackBerry 10 devices in a few months, and more about the full operating system around the same time. But the close resemblance to Windows Phone 7 is a little uncanny. The first words voiced by some of the highly experienced tech media contingent at the event were, Its Windows! But that wasnt the case. The good news is that BB10 isnt yet another iPhone clone. Whether theres bad news remains to be seen.