Where Will the Enterprise Factor In?
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5. RIM has sights set on Apple
Its no secret that
RIM has its sights set on Apple with BlackBerry 10. The operating system is
designed for touch screens, the test device comes with a big touch display, and
the company is trying to woo consumers. Apples iPhone is officially in RIMs
crosshairs. But will RIM be able to catch up?
6. Uniqueness is an issue
The issue with taking on Apples iPhone and iOS is that it sometimes makes
competitors look like a copycat. After all, how many different ways can a
company develop a gesture for zooming in on text or answering a phone call?
Other observers noted that BlackBerry 10 looks remarkably like Windows Phone 7.
While BlackBerry 10 does have features that are unique in its own right, the
average consumer who doesnt know the ins and outs of the software will think
that RIM is using the Windows Phone 7 look and feel to catch up to Apple. And
thats not necessarily good.
7. Where will the enterprise factor in?
Oddly, RIM didnt spend too much of its time talking about the corporate
world at its first day at BlackBerry World.
And its decisions with BlackBerry 10namely, bundling the software with
full touch-screen support and no physical keyboard to bootseems to indicate a
more consumer-driven focus. RIM isnt turning its back on the enterprise, of
course, but itll have to make that clear to the corporate world sooner rather
than later.
8. Licensing is a possibility
According to the latest reports on BlackBerry 10, RIM might have decided to
make the operating system a bit more consumer-friendly than past versions to
entice other vendors to license it and offer it on their own devices. RIM wont
say that, of course, but it certainly seems to make some sense. RIM cant beat
Apple or Google without licensing its operating system.
9. Simplicity reigns supreme
One of the nicest things about BlackBerry 10at least from the images and
videosis that its simple to use. RIM has found ways to make it easy for users
to access applications, stream content to a television and more. Simplicity
reigns supreme on BlackBerry 10, and that should be celebrated.
10. RIM is still RIM
Sadly, RIM is still, well, RIM. Although the company has high hopes for
BlackBerry 10 and
the software is a sizable jump over BlackBerry 7, theres nothing
compelling in it that would make Apple or Google fans want to switch. RIMs
inherent issue is a general inability to show a unique value proposition. And
unfortunately for the company, it failed at that once again with BlackBerry 10.
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