Where Will the Enterprise Factor In?
5. RIM has sights set on Apple Its no secret that RIM has its sights set on Apple with BlackBerry 10. The operating system is designed for touch screens, the test device comes with a big touch display, and the company is trying to woo consumers. Apples iPhone is officially in RIMs crosshairs. But will RIM be able to catch up?6. Uniqueness is an issueThe issue with taking on Apples iPhone and iOS is that it sometimes makes competitors look like a copycat. After all, how many different ways can a company develop a gesture for zooming in on text or answering a phone call? Other observers noted that BlackBerry 10 looks remarkably like Windows Phone 7. While BlackBerry 10 does have features that are unique in its own right, the average consumer who doesnt know the ins and outs of the software will think that RIM is using the Windows Phone 7 look and feel to catch up to Apple. And thats not necessarily good. 7. Where will the enterprise factor in? Oddly, RIM didnt spend too much of its time talking about the corporate world at its first day at BlackBerry World. And its decisions with BlackBerry 10namely, bundling the software with full touch-screen support and no physical keyboard to bootseems to indicate a more consumer-driven focus. RIM isnt turning its back on the enterprise, of course, but itll have to make that clear to the corporate world sooner rather than later. 8. Licensing is a possibility According to the latest reports on BlackBerry 10, RIM might have decided to make the operating system a bit more consumer-friendly than past versions to entice other vendors to license it and offer it on their own devices. RIM wont say that, of course, but it certainly seems to make some sense. RIM cant beat Apple or Google without licensing its operating system. 9. Simplicity reigns supreme One of the nicest things about BlackBerry 10at least from the images and videosis that its simple to use. RIM has found ways to make it easy for users to access applications, stream content to a television and more. Simplicity reigns supreme on BlackBerry 10, and that should be celebrated. 10. RIM is still RIM Sadly, RIM is still, well, RIM. Although the company has high hopes for BlackBerry 10 and the software is a sizable jump over BlackBerry 7, theres nothing compelling in it that would make Apple or Google fans want to switch. RIMs inherent issue is a general inability to show a unique value proposition. And unfortunately for the company, it failed at that once again with BlackBerry 10. Follow Don Reisinger on Twitter by clicking here