Enterprise Mobility: BlackBerry 6 Appeals to Business Users, Media Junkies
BlackBerry's new mobile OS, BlackBerry 6, has been designed with the competition in mind. Although Research In Motion still holds a commanding share of the smartphone market, both Apple and Google now offer alternatives with shiny user interfaces and robust multimedia capabilitiesand some of even the most conservative business users, the traditional market for BlackBerry devices, have been taking a second look at the iPhone or an Android device. To counteract that rising threat, BlackBerry 6 adds some features designed to appeal to businesses, including streamlined access to recent messages, and integrates them with more muscled-out media applications. Will that combination appeal to both businesses and consumers in the era of the iPhone 4 and Motorola Droid X? RIM hopes so, as its new devices with BlackBerry 6 are expected to arrive later this year.