Mobile and Wireless: BlackBerry 7 Smartphones Pave Way for RIM's BlackBerry 10

By Michelle Maisto  |  Posted 2012-04-06 Print this article Print
BlackBerry Bold 9790

BlackBerry Bold 9790

The Bold 9790 pairs a QWERTY keyboard with a 2.45-inch touch-screen. There's 8GB of on-board memory; a microSD slot supporting 40GB more; a 5-megapixel camera with high-definition video recording; 3G, WiFi and GPS; and 6.3 hours of talk time on GSM and 7.4 hours of video playback time. At 115mm by 66mm by 10.5mm, it's a smidge thicker, wider and taller than the iPhone 4S.
On March 29, Research In Motion CEO Thorsten Heins paired some not-great fourth-quarter revenue news with his big plans for reversing the fortunes of the nose-diving BlackBerry maker. RIM plans to focus on four key areas: the successful launch of its BlackBerry 10 platform and products, leveraging the BlackBerry platform and other RIM assets, improving its operating efficiency and improving its organizational "alignment." RIM plans to introduce BlackBerry 10 at its BlackBerry World Event in Orlando, Fla., May 1 to 3. Until then, said Heins, it's critical that the company drives sales of its BlackBerry 7 smartphones. "To do this, we plan to aggressively incentivize [users] through the implementation of programs to both drive upgrades from older BlackBerry products to BlackBerry 7 and to onboard feature phone customers to BlackBerry 7 for their first smartphone experience," Heins said during the call. "This will be supported by the new BlackBerry 7 entry-level smartphones and a strong combined BlackBerry BBM proposition..." With company-saving BlackBerry 10 devices coming later this year, can RIM succeed in getting significant numbers of BlackBerry 7 devices into people's hands? Here, eWEEK looks at the different BlackBerry 7 devices RIM offers and what these smartphones can do to help the company, while paving the way for the newer BlackBerry 10 devices.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel