T-Mobile will begin offering the BlackBerry Bold 9780, its first RIM smartphone to feature the BlackBerry 6 OS, beginning Nov. 17. It'll run $130 with rebate and contract.
T-Mobile will add the BlackBerry Bold 9780 to its smartphone lineup, beginning Nov. 17.
T-Mobile's first BlackBerry smartphone with RIM's newly redesigned
BlackBerry 6 operating system, the 9780-a candybar style handset with a
2.4-inch display over a touch-sensitive optical trackpad and a four-row
QWERTY keypad-will be priced at $129.99, after a $50 mail-in rebate and
with a two-year service agreement.
Before launching BlackBerry 6 on its Torch handset, RIM left a heavy handed trail of details
about the OS, hoping to lead away consumers from Apple and Google while
sating those it already had. The OS has five separate views users can
switch between. It has a home screen that's "cleaner and sleeker" as
well as "fresh but familiar," according to a member of RIM's user
experience team. There are quick-access areas built into the home
screen, for easily adjusting things such as the alarm. And the Web
browsing experience is improved, with tabbed browsing, document
downloading and faster-loading pages.
Bold 9780 users can also enjoy the OS's integrated feeds for social
networks and RSS feeds, as well as the handset's tri-band 3G and WiFi
connectivity, support for WiFi calling, and GPS with location-based
services from TeleNav. There's a 624MHz processor, 512MB of internal
memory, support for a 32GB memory card-though it comes with a 2GB
card-and a 5-megapixel camera with LED flash, zoom and video recording.
RIM being RIM, there's support for real-time access to up to 10
e-mail accounts, from Yahoo to Gmail to corporate accounts. BlackBerry
Messenger, AOL Instant Messenger and Google Talk, among other messaging
apps, are preinstalled, and the 9780 supports access to YouTube, so
users can shoot, view and upload video.
The 9780 measures 4.3 by 2.4 by 0.56 ounces and will come in two color choices- black or white.
While a BlackBerry 7 OS is expected to follow BlackBerry 6, a RIM executive has said that eventually RIM will transition its smartphones to a QNX-based operating system, such as the one run by the PlayBook-RIM's entrant into the tablet frenzy.
Another tablet contender, the Samsung Galaxy Tab, will also be offered by T-Mobile, beginning Nov. 10.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.