BlackBerry Business Users Face Difficult Options if RIM Fails
NEWS ANALYSIS: According to RIM, there are 77 million subscribers to BlackBerry services, but if RIM ultimately fails, what happens to them? For many long-time BlackBerry business users, the alternatives are not necessarily that attractive.My BlackBerry Bold 9900 has been buzzing since the earliest hours this morning, and its continued to buzz with news of Research in Motions stunningly steep decline. As I write this, the device rests in my shirt pocket and continues to buzz. The news from RIM is sobering at the very least. In a call with analysts during the evening of March 29, CEO Thorsten Heins said that sales were off more than 20 percentmuch worse than analysts had predicted. Heins also announced the departure of former co-CEO Jim Balsillie, CTO David Tach and COO Jim Rowan.
In a sudden purge, Heins has cleared the executive suite of the source of some of RIMs problems. Unfortunately, RIMs problems go far beyond the three people who got the ax March 29. RIMs fundamental problems are twofold. The first is the failure to innovate, and the second is the failure to understand their markets. Added to this mix should be a secondary problem, which is failure to execute. These are serious problems for any organization, but in a market as competitive as the smartphone business, they could be fatal.