NEWS ANALYSIS: According to reports, Research In Motion will be launching a 4G LTE-equipped BlackBerry PlayBook later this year. But it just can't be a 4G version of the same tablet design. Here are some features the PlayBook needs to succeed.
Research In Motions BlackBerry PlayBook tablet has been on store shelves
for months now. And most would agree that it has been largely ignored by
consumers and enterprises alike.
The tablet earned low marks from reviewers and customers who didnt like
that it shipped without native email and BlackBerry Messenger support. Others
didnt like its small display and oddly designed operating system. As a result,
the device is languishing on store shelves because of such major flaws
Now, though, there are reports that RIM plans to launch a new version of its
tabletlikely featuring 4G Long-Term Evolution (LTE) servicethat could launch
at some point later this year. Exactly when that tablet will launch and whether
itll be the same old PlayBook or something new remain to be seen. But RIM has
confirmed that something is coming, and when it does, the company believes
customers will be excited to get their hands on it.
For that to happen, however, RIM must not offer the same Playbook features
and expect customers to have a change of heart about it. The company needs to
offer up a new and improved tablet that actually appeals to a target market
Read on to find out what the next BlackBerry PlayBook needs to succeed:
1. 4G LTE is a must
All of the talk surrounding the next BlackBerry PlayBook says RIM will be
including 4G LTE connectivity in the device. So, to not do so would be a huge
blunder. Before anything else, RIM must bundle 4G LTE service in its next
2. BlackBerry 10 or bust
Although RIM offers its PlayBook operating system in its current tablet, the
modify BlackBerry 10 to work well on its next slate
. The operating system,
which RIM just showed off at BlackBerry World 2012, looks to be the best
edition it has released in years. Therefore, it should make an appearance on
any and all devices it sells.
3. A bigger screen
The current BlackBerry PlayBook comes with only a 7-inch screen. Considering
the iPad and Samsungs Galaxy Tab 10.1 come with displays that dwarf the
PlayBooks, RIM must respond with a nice, big option. Granted, itll cost more,
but who cares? As long as RIM can market it properly, the bigger PlayBook
should attract at least some customers.
4. A smaller option with a cheap price
At the same time, RIM shouldnt forget about the growing budget-conscious
sector of the marketplace. Todays customers are still looking for smaller
tablets, as long as they come in at a very affordable priceabout $200. Besides
offering a new tablet with a larger screen, maybe RIM can offer a slightly
updated version of its current slate and price that at $200. It might just help
the firm attract more customers.