Enterprise Customers Find the Turmoil at RIM Disturbing

By Don Reisinger  |  Posted 2012-02-06 Print this article Print


5. Corporate turmoil is a problem

If there's anything the enterprise doesn't like, it's a product or service provider failing to keep its businesses in order. At RIM, the company has watched shareholders engage in a mass exodus, employees complain about morale, and the board replace the co-CEOs Jim Balsillie and Mike Lazaridis with a new chief executive in Thorsten Heins. This is all spells trouble. And trouble is something the corporate world doesn't like to see.

6. Consider the employees

Not long ago, enterprise IT staff told employees what sorts of products to use. But as of late, employee desire has become a greater component in IT decision-making. It's the new trend of bring your own device, or BYOD. What's more, consumerization is taking hold. Employees matter today. And they're increasingly asking for the iPhone or Android.

7. It all comes back to productivity

Productivity matters more than just about anything in the enterprise. If employees can do more work in a shorter amount of time, the company makes more money. It's simple. However, employees are increasingly becoming more productive using the iPhone or Android devices because they're products they're comfortable using at home, and come with solid email and browsing features that make using them much easier.It's yet another real problem for RIM.

8. Service outages don't help

Last year, RIM suffered a multi-day service outage that left its email and messaging services offline. To say that it was a major blunder would be an understatement. The enterprise immediately revolted, and RIM did little to make it better. That's not the hallmark of a company that fully knows what it needs to do to be successful, and it's hurting the firm's enterprise adoption figures.

9. Ease-of-use is important

Go ahead and try to use a BlackBerry after playing around with an iPhone for a while. After doing so, one might find that the BlackBerry falls short in nearly every way. RIM's BlackBerry OS is obsolete, its products lack functionality, and along the way, ease-of-use is thrown out the window. The enterprise is starting to see that, and it's a major problem for RIM heading into the rest of 2012.

10. It can

Lastly, one must consider that the enterprise is turning its back on RIM because, well, it can. There was a time when RIM was the only viable show in town, which forced the typical IT decision-maker's hand. But things are different now. IT decision-makers do have other vendors that they can work with, and they're doing so. RIM, meanwhile, is wondering what in the world just happened.

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Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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