BlackBerry Sales Softening Worldwide: Analyst
RIM's BlackBerry sales are deteriorating outside the United States, suggests a new analyst report. That puts more pressure on BlackBerry 10 to succeed.Research In Motion and its BlackBerry franchise face softening interest in its current handsets, according to a new analyst report. That puts more pressure on BlackBerry 10, its next-generation mobile platform, to succeed in the marketplace. We believe RIMs low-end handset sales trends have continued to deteriorate in North America, Latin America and Europe, Peter Misek an analyst with Jefferies & Co., wrote in a co-authored March 1 research note. In particular, sales in Europe decreased significantly towards the end of the quarter. We believe this is very negative as sales outside of the U.S. had typically been more resilient. However, his checks indicated that BlackBerry sales in Asia remained okay.
Meanwhile, Misek also felt that BlackBerrys higher-end devices face a continuing challenge from the iPhone and Android. We believe the iPhone 5 launch (we expect end of Q2/Q3) ahead of the BB10 launch (we expect Sep) will be particularly troubling, he wrote. The BB10 will also have to compete head-to-head in H2 with Microsoft/Nokia as the Windows 8 platform attempts to become the #3 player.