Enterprise Mobility: BlackBerry Torch 9800 Smartphone Bright Spots: Media, Video, Messaging
Research In Motion unveiled the BlackBerry Torch 9800, its first smartphone with a sliding QWERTY keyboard and capacitive touch screen, during a high-profile event in New York City on Aug. 3. The sliding form-factor and new BlackBerry 6 mobile operating system are designed to appeal to both RIM's traditional business-user base, while also drawing in consumers who would otherwise consider the Apple iPhone or a Google Android device. For those consumers, the BlackBerry Torch includes features such as wireless music syncing, unified social-networking feeds and the ability to search sites such as YouTube. More business-oriented users may be interested in the multitasking operating system, notification previews that give more information about the latest messages and phone calls and Universal Search, which can search through all content on the device as well as the Internet. RIM is hoping the smartphone proves a hit when it's released on Aug. 12.