Its Time for Heins to Finally Shine

By Don Reisinger  |  Posted 2012-04-30 Print this article Print


5. Acceptance of new platforms

When RIM announced BlackBerry Mobile Fusion, saying that it would now support iOS and Android, the company hinted that it understands the importance of new platforms. At BlackBerry World, it should make that abundantly clear and find ways to support iOS and Android in other ways. Like it or not, RIM must play nice with the competing mobile operating systems.

6. A real iPhone competitor

At the same time, RIM can't forget that it's battling it out with Apple for survival. So, the company should show off a true iPhone competitor at BlackBerry World. The device doesn't have to be running BlackBerry 10, but should come with a solid (and big) touch screen and ample storage. Oh, and it's time to finally forget about the physical keyboard, RIM.

7. A strictly enterprise focus

It's the corporate world that made RIM successful, and it's the enterprise that will continue to keep it afloat. At BlackBerry World, RIM should stop wasting its time on consumers and make it clear to attendees that it's an enterprise-focused company. To not do that would be a mistake of epic proportions.

8. An end to tablets

When RIM launched the BlackBerry PlayBook last year, it believed that this tablet could make a mark in the enterprise. Now, it's clear that its hopes were baseless. RIM just can't make it as a tablet vendor. And the sooner it accepts that, the better.

9. Real developer interest

One of the nice things about BlackBerry World is that it's a place for RIM to control the conversation and preach to a captive audience. What it should be doing, then, is courting as many developers to support its mobile platform as possible. BlackBerry App World is far behind Apple's App Store and the Android Market. It's about time RIM addresses that.

10. A reason to trust Thorsten Heins

As noted, Heins will be prominent at BlackBerry World, and much of the mobile technology industry will be watching to see what he says. That's precisely why Heins should give investors, employees and fans of the company something to trust and believe in at the event. RIM needs a strong, capable leader right now. Can Heins prove that he's the person for the job?

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Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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