Its Time for Heins to Finally Shine
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5. Acceptance of new platforms
When
RIM announced BlackBerry Mobile Fusion, saying that it would now support iOS
and Android, the company hinted that it understands the importance of new
platforms. At BlackBerry World, it should make that abundantly clear and find
ways to support iOS and Android in other ways. Like it or not, RIM must play
nice with the competing mobile operating systems.
6. A real iPhone competitor
At
the same time, RIM can't forget that it's battling it out with Apple for
survival. So, the company
should show off a true iPhone competitor at BlackBerry World. The device
doesn't have to be running BlackBerry 10, but should come with a solid (and
big) touch screen and ample storage. Oh, and it's time to finally forget about
the physical keyboard, RIM.
7. A strictly enterprise focus
It's
the corporate world that made RIM successful, and it's the enterprise that will
continue to keep it afloat. At BlackBerry World, RIM should stop wasting its
time on consumers and make it clear to attendees that it's an
enterprise-focused company. To not do that would be a mistake of epic
proportions.
8. An end to tablets
When
RIM launched the BlackBerry PlayBook last year, it believed that this
tablet could make a mark in the enterprise. Now, it's clear that its hopes were
baseless. RIM just can't make it as a tablet vendor. And the sooner it accepts
that, the better.
9. Real developer interest
One
of the nice things about BlackBerry World is that it's a place for RIM to
control the conversation and preach to a captive audience. What it should be
doing, then, is courting as many developers to support its mobile platform as
possible. BlackBerry App World is far behind Apple's App Store and the Android
Market. It's about time RIM addresses that.
10. A reason to trust Thorsten Heins
As
noted, Heins will be prominent at BlackBerry World, and much of the mobile
technology industry will be watching to see what he says. That's precisely why
Heins should give investors, employees and fans of the company something to
trust and believe in at the event. RIM needs a strong, capable leader right
now. Can Heins prove that he's the person for the job?
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