Mobile and Wireless: BlackBerry World Showcases PlayBook Tablet, BYOD Technology, Apps
BlackBerry World 2012 in Orlando, Fla., attracted more than 5,000 attendees, who got the royal treatment from Research In Motion, which offered a head-swirling number of buffet tables, tiered dessert trays, wired broadband connections, power strips and, most head-swirling of all, a leave-your-wallet-in-your pants evening at Universal Studios. There, the attractions included a colossal roller coaster on which each rider could choose the genre of music they'd like to scream to, endless food and drink, and a DJ performance of MTV proportions facilitated by a BlackBerry PlayBook and a new Pacemaker DJ app. Still, for those who paid their way into the event, the Solutions Showcase-filled with RIM partners looking to show off their wares to enterprise shoppers and potential business customers-may have been the bigger playground. There was a police cruiser, one of only five in the world outfitted with a PlayBook; a Porsche 911 with at least three PlayBooks inside and the capability to interface with solutions from companies, including SAP; bring-your-own-device (BYOD) solutions providers; and Spider Man phone cases. Still, it seemed a rather modest, or at least subdued, show floor, befitting a company where the next major offering is possibly still six months away.