Mobile and Wireless: BlackBerry World Showcases PlayBook Tablet, BYOD Technology, Apps

By Michelle Maisto  |  Posted 2012-05-03 Print this article Print
Solutions Showcase

Solutions Showcase

Plenty of RIM partners were at hand at BlackBerry World 2012 in Orlando, April 30 through May 2. Still, its very manageable Solutions Showcase was no blister maker.
BlackBerry World 2012 in Orlando, Fla., attracted more than 5,000 attendees, who got the royal treatment from Research In Motion, which offered a head-swirling number of buffet tables, tiered dessert trays, wired broadband connections, power strips and, most head-swirling of all, a leave-your-wallet-in-your pants evening at Universal Studios. There, the attractions included a colossal roller coaster on which each rider could choose the genre of music they'd like to scream to, endless food and drink, and a DJ performance of MTV proportions facilitated by a BlackBerry PlayBook and a new Pacemaker DJ app. Still, for those who paid their way into the event, the Solutions Showcase-filled with RIM partners looking to show off their wares to enterprise shoppers and potential business customers-may have been the bigger playground. There was a police cruiser, one of only five in the world outfitted with a PlayBook; a Porsche 911 with at least three PlayBooks inside and the capability to interface with solutions from companies, including SAP; bring-your-own-device (BYOD) solutions providers; and Spider Man phone cases. Still, it seemed a rather modest, or at least subdued, show floor, befitting a company where the next major offering is possibly still six months away.
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.

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