Same Old Microsoft Will Land in Las Vegas

By Don Reisinger  |  Posted 2011-01-03 Print this article Print


5. The Verizon iPhone 

Speculation abounds over when Apple will finally offer the iPhone to Verizon customers. Unfortunately, both Apple and Verizon have been tight-lipped about it, making some wonder if they might show it off at CES. But that won't happen. Apple likes having all the attention on itself. The last thing it wants to do is share its time in the limelight with its competition for such huge announcement. 

6. Significant Google TV talk 

Recently reports have been swirling that Google might be requesting vendors to hold back their talk of Google TV products until the company is ready for them to do so. That speculation has caused critics to question how well the Google TV platform is doing at retail. That said, there will likely be talk of Google TV at CES, but it might not be as momentous as some originally thought. 

7. Affordable glasses-free 3D TVs 

The next craze in the television market is 3D TV. Many vendors are getting in on that craze. At CES this year, companies will undoubtedly unveil some glasses-free 3D TV sets. That said, like the Toshiba offering that's already available to customers in Japan, they will be outrageously expensive, making them not so commercially viable for years to come. Simply put, expect some glasses-free 3D TV talk, but don't expect to see them in stores at affordable prices any time soon. 

8. A Motorola-Microsoft marriage 

Motorola has found success with Google's Android platform. The company's devices, including the Droid X, Droid 2 and Droid Pro, are being purchased quite often by consumers. At CES, Motorola will undoubtedly show its support for Android by unveiling more products. But it won't do the same for Microsoft and Windows Phone 7. As much as consumers might want to see a Droid X-like device running Windows Phone 7, it just won't happen. 

9. A direct Chrome OS competitor from Microsoft 

As Google preps Chrome OS for its eventual launch, some are wondering if Microsoft will respond. At CES, it won't. Microsoft seems most concerned with focusing on Windows 7, Windows 8 and tablets. The company doesn't necessarily see the value of the cloud the way Google might. Could it come back to hurt Microsoft? Time will tell. But at CES, don't expect much cloud talk. 

10. A changed Microsoft 

Perhaps more than anything, CES will prove that Microsoft really hasn't changed. In fact, those looking for a different, more sagacious Microsoft will be sorely disappointed by the company. Microsoft is still focused heavily on software, and it believes that its strategies in the mobile market will work even though Windows Phone 7 is having trouble keeping up with Android and iOS. Simply put, a changed Microsoft won't make its way to CES. In Las Vegas, CEO Steve Ballmer will be leading a company that hasn't changed one bit. 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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