Carriers unite for text messaging promotions to allow cross-carrier SMS.
Twelve U.S. cellular phone companies are working together to let customers
use cross-carrier five-digit numbers for text messaging promotions. The
reality TV program "American Idol" earlier this year allowed AT&T Wireless
customers to vote for their favorite musicians by sending a text message.
But text votes from customers of other carriers were sent to the ether,
said Yankee Group wireless analyst Roger Entner.Read the full story at