Dell reportedly will no longer sell Venue and Venue Pro smartphones in the United States, refocusing its mobile device business on emerging markets and higher-margin products.
reportedly is pulling out of the smartphone market in the United States, ending
sales of its Venue and Venue Pro smartphones with hopes of focusing on higher-margin
essentially ends the PC makers two-year dalliance with the highly competitive
smartphone marketat least in the United Statesthat started in 2010 when it
launched the Aero smartphone. That same year, Dell rolled out the Streak 5, a
device with a 5-inch screen that some saw as either a large smartphone or a
Dell has since
ended sales of both that Streak and its larger 7-inch version
spokesman told IDG News that Dells U.S. smartphone business had reached an
end. No replacements for the Android-based Venue or Windows-based Venue Pro
have been announced.
products have shorter lifecycles than laptops and desktops," the spokesman
Dell is only
the latest top-tier systems vendor to run into trouble trying to expand into
the hotly contested smartphone space, which not only has Apple and its iPhone,
but also a rash of playerssuch as Samsung, Sony and Motorolathat seem to be
constantly rolling out smartphones running on Googles Android mobile operating
There also is
the Microsoft/Nokia partnership, and Research In Motion, which is trying to rev
up its BlackBerry business.
had also tried to muscle its way into the smartphone and tablet space with its
$1.2 billion acquisition of Palm in 2010. HPs attempts at devices powered by Palms webOS
system failed, including the TouchPad, which lasted on the market less than a
executives reportedly are turning their focus on other areas, such as emerging
markets and mobile devices that are business-focused and offer higher margins than
smartphones. The company continues to look to expand beyond its PC roots and
become more of an IT solutions and services vendor.
The Dell spokesman
said the company will roll out more mobile products in the United States later
this year, but would not say whether smartphones would be among them. Those
products could coincide with the upcoming launch of Microsofts Windows 8
operating system, which also will be optimized for tablets.
decision to discontinue sales in the United States, Dell will still sell
smartphones in other countries. According to IDG, Dell sells the Venue Pro in
India, the Venue in South Korea, Streak smartphones and tablets in China, a
Streak smartphone in Japan and streak tablets elsewhere.