RIM is apologizing to developers for delaying the release of BlackBerry 10. Calling their dedication and excitement "gratifying and humbling," the company pledged that RIM would try to be worthy of their trust and support.
BlackBerry maker Research In Motion, after
, is working to assuage another group hard hit by
the news that the long-delayed BlackBerry 10 platform wont be released until
Alec Saunders, Research In Motions vice
president of developer relations, wrote in a June 30 post on the Inside BlackBerry Developer
that RIM remains strongly committed to its developers.
Youve got businesses to run, rent to pay
and investors to answer to, Saunders wrote. You are the folks who have skin
in the game now, and arent just waiting for a new phone personally. We know
this delay affects you, and were sorry.
During RIMs June 28 earnings call, CEO
Thorsten Heins shared that the platforms release had to be pushed from late
2012 to early 2013. The integration of such a large volume of incoming code, he
explained, would take more time than originally expected.
I will not deliver a product to the market
that is ¦ anything less than an outstanding user experience with the quality I
expect a BlackBerry product to have, Heins
in his opening remarks. There will be no compromise on this issue.
Heins went on to share that RIM had suffered
a $518 million loss during the quarter, and to save money was cutting 5,000
jobs, roughly a third of its workforce.
Michael Finneran, president of dBrn
Associates, believes that in that pummeling of bad news, the delay of
BlackBerry 10 was the death blow.
RIM's product line is simply not
competitive. Even at its best, BlackBerry 10 would have challenges, as the
initial devices were to be the first RIM smartphones without a keyboard, one of
the features that had kept many of the remaining RIM fans loyal, Finneran
wrote in a June 29 blog
on No Jitter
. With Apple poised to introduce the iPhone 5
later this year and an ongoing torrent of Android devices pouring onto the
market, this is the worst of all failings.
RIMs Heins, offering shareholders what good
news he could, talked about how encouraged and excited the company is by
the traction that BlackBerry 10 has received with developers and content
partners. The company is currently hosting a 23-city BlackBerry 10 Jam World
Toura series of daylong events acquainting developer communities with the ins
and outs of BlackBerry 10that Heins said is sold out in London, Barcelona,
Berlin, Toronto, Montreal, New York, Santa Clara and Singapore (though its
difficult to imagine RIM turning anyone away).
Developers are excited by the Dev Alpha form
factor, high-resolution display and the horsepower that allows for fast and
powerful apps that can stream content quickly and easily, Heins went on,
referring to RIMs upcoming smartphone. Developers have already embraced the
BlackBerry 10 platform, showcasing apps at BlackBerry World in May, the camera
integration, our first-in-class HTML5 browser and a social ability for apps
beyond anything weve seen on a BlackBerry before.
With the hard work and enthusiasm of developers
some of the only good news that RIM has to report, Saunders, in his post,
begged them not to leave.
Over the last few months, the level of
excitement, dedication and pride from our developer partners and from our
employees has been both gratifying and humbling for me, he wrote.
My pledge to you is that we will continue to
work with you, to invest with you, to create opportunities with you, to be
successful with you, and to be worthy of the trust and support you have given
Follow Michelle Maisto on