Don't Ban iPhones, Push Responsibility, Says Forrester

 
 
By Michelle Maisto  |  Posted 2009-07-15 Email Print this article Print
 
 
 
 
 
 
 

Instead of keeping BlackBerrys, iPhones and other personal mobile devices out of the enterprise, a new report from Forrester suggests creating a personal responsibility policy. Says the report: Good things happen when enterprises support their employees' smartphones.

Security concerns have long led enterprises to shun employee-owned devices, but a new report from Forrester, "Technology Populism Fuels Mobile Collaboration," suggests that a more effective route is to acknowledge the devices and attach to them a "personal responsibility policy."
 
While more than half of the 2,300-plus IT decision makers Forrester surveyed in the United States and Europe said they do not support any personal mobile devices, 25 percent said they provide full support to at least some personal devices, and another 21 percent said they offer at least limited support.
 
Forrester found that these latter two groups are essentially better harnessing their employees' drive to more effectively solve work problems. The firm found that supporting popular personal smartphones makes sense because most employees are already using the devices at home, and because supporting employee-owned devices offers IT a way to "support workers' mobile needs without bearing the total cost," states the report.
 
Forrester found that the most commonly supported mobile application is Web-based mail, followed by access to the corporate network. Of the personal devices enterprises support, BlackBerry smartphones comprises the majority, or 74 percent, followed by Windows Mobile devices (40 percent) and iPhones (18 percent).
 
Small businesses were particularly likely to support personal mobile devices, Forrester found, with 60 percent of them saying they support at least some personal mobile devices. Additionally, among small businesses, iPhones make up 25 percent of the supported employee devices, versus 18 percent with large enterprises-which the analysts found noteworthy.
 
"When we drill into the relationship between support for mobile operating systems and support for mobile collaboration applications on personal devices, we see an interesting correlation between Apple iPhone support and mobile collaboration support," wrote Ted Schadler, the primary author of the report.
 
Firms that support the iPhone, Forrester found, are 60 percent more likely to support Web-based e-mail, twice as likely to allow access to the corporate network and twice as likely to support access to team sites.
 
Schadler wrote that in discussions with global companies, he continually found them struggling with wanting to empower their work forces with productivity-enhancing technology though mitigating legal risk. Locking down information, however, Schadler compares to "plugging a leak with your thumb."
 
Instead of locking down devices, he proposes creating a comprehensive personal responsibility policy.
 
"It's time to pull the legal, HR and IT policy teams together to create a new appropriate-use policy," Schadler wrote. "Instead of creating a different use policy for mobility, instant messaging, Web conferencing, blogs, wikis, Twitter, e-mail and telephone, create a single context-specific policy that focuses on the responsibilities of each individual."
 
Such a policy, he explains, includes regularly reminding employees of the policy, applying appropriate retention policies and building business support for policy enforcement. Schadler describes the policy as not only easy to scale across an organization, but flexible enough to adjust to "changing work force demands for technology."
 
The report is a part of Forrester's suite of Business Data Services studies.



 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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