Enterprise Mobility: Eight Ways to Save RIM: Merge or Partner With Microsoft, Nokia or Amazon

By Clint Boulton  |  Posted 2012-01-05 Print this article Print
Microsoft Buyout

Microsoft Buyout

Merging with Microsoft tickles our fancy. Here's why: Since Microsoft CEO Steve Ballmer joined Mike Lazaridis on stage at BlackBerry World last spring, Windows Phone has barely made a dent in market share. In fact, Windows Mobile continues its slide, suggesting Microsoft needs more than a partnership with Nokia to grab mobile market share. Microsoft could make the RIM BlackBerry its enterprise mobility brand, complementing Windows Phone for consumers. Of course, explaining the branding would be challenging, especially when BlackBerry's brand is far better known and respected than Microsoft Windows Phone.
Research In Motion is in dire straits, having warned that it will miss targets for its new QNX-based superphones and take a massive write-down of nearly $500 million on its PlayBook tablet. While the BlackBerry phone and tablet maker has been in denial about this for the past two years, the proof came to the fore this week with the report from Canada's National Post that the company's board of directors is considering a new single chairperson to replace RIM co-CEOs Mike Lazaridis and Jim Balsillie. Channeling industry chatter, eWEEK offers some potential exit strategies for the struggling phone maker in this slide show.

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