A survey finds enterprises are increasingly supporting a diverse mobile workforce.
enterprises are shifting to mobile-only communications more rapidly than
expected-as well as adopting unified communications services more broadly,
according to the results from the BroadSoft (NASDAQ: BSFT) 2011 Mobile
Enterprise of the Future Survey. Notably, 25 percent of enterprise IT decision-makers
believe desk phones will be replaced by mobile phones within two years, and 82
percent of enterprises have employees currently using mobile applications for
communications and collaboration.
2011 BroadSoft survey, conducted by Cohen Research Group, gathered insight from
200 U.S. and 200 U.K. IT decision-makers (CXOs, vice presidents and directors)
at enterprises of all sizes. The results indicate enterprises are increasingly
supporting a diverse mobile workforce and a challenging range of mobile
platforms and are rapidly prioritizing the expansion of their unified
results were drawn from respondents with significant input in IT purchasing
decisions. More than three-quarters (76 percent) said they were the sole
decision-makers on mobile and unified communications IT purchases, while the
remaining 24 percent shared that responsibility. The survey found 44 percent of
enterprises surveyed have at least one-quarter of their workforce operating
solely using a mobile phone, and 82 percent of enterprises have employees using
mobile apps for communications and collaboration. Already, 30 percent of
enterprises support tablets, while 51 percent support BlackBerry devices; 40 percent,
iPhones; and 31 percent, Android phones.
percent of IT leaders are expanding their enterprise's unified communications
capabilities, with instant messaging, Web collaboration and video conferencing
identified as the top UC services they are looking to support on mobile devices
over the next three years. Seventy-two percent of IT decision-makers in the United
States are looking to deploy video conferencing across their organization in
the next year, compared with 56 percent in the United Kingdom.
believe their mobile network operator (MNO) is better positioned to deliver
many UC services (including video calling and conferencing, Web conferencing,
voicemail, presence management and instant messaging) than fixed line
providers, Microsoft, Google or IBM. When asked who could best deliver a
complete, integrated set of unified communications services, "my mobile service
provider," Microsoft and Google were the top choices among respondents.
end users are demanding their IT department support a consumer-grade
communications experience that includes access to advanced communications
services and applications across their preferred mobile communication device,"
said Leslie Ferry, vice president of marketing for BroadSoft. "More telling is
the fact the survey revealed that mobile network operators have a compelling
but closing window of opportunity to be the preferred provider of choice when
it comes to delivering unified communications services that keep mobile
employees connected via video, instant messaging, Web conferencing and presence
management, indicating MNOs need to act now, before competitors erode their
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.