Facebook Phone Would Only Clutter Mobile Market

By Don Reisinger  |  Posted 2010-09-20 Print this article Print


5. How would Facebook focus? 

Facebook might be huge, and the company is finally generating some sizable revenue, but for now, it needs to focus its efforts online. If it ever decided to release a mobile phone, some might wonder how the company would be able to handle two very different divisions. If that happened, it's highly likely that both divisions would suffer. For now, Facebook needs to focus on its efforts on social networks-nothing else. 

6. A Google phone didn't work 

An online firm moving into the mobile market with a smartphone wouldn't be all that unique. In fact, Google released its Nexus One in an attempt to take on Apple's iPhone in that space. Earlier this year, the search giant announced that it was discontinuing the sale of its smartphone. If Google couldn't succeed in the mobile market, what makes anyone think Facebook would be different? 

7. It's not what Facebook does 

Facebook is a social network. It would be extremely difficult (if not impossible) for the company to transition into a mobile company. As mentioned, the social-networking market and the mobile space are vastly different. And to think that Facebook could enjoy success in both markets seems ludicrous. Simply put, mobile phones aren't Facebook's specialty, and they never will be. 

8. Few companies can be all things 

Google is one of the few companies in the technology industry that can be all things to all customers. Apple is another one of those firms. But Facebook isn't. The company is still trying to succeed in the social space. It took about 10 years for Google to finally break into the mobile market. And that was only after it had cemented its position online. Facebook hasn't. Until it does, the social network simply can't be everything to everyone. 

9. The mobile app works just fine 

There is nothing wrong with Facebook's mobile app. It's highly likely that by providing that program on so many different mobile solutions, the company stands to gain more from that simple piece of software than any mobile hardware it puts out. Facebook already has a mobile presence. It shouldn't waste its time with a mobile phone. 

10. Market confusion doesn't help anyone 

If Facebook does, in fact, release a mobile phone, the company will undoubtedly confuse the market. Some will wonder why they should opt for its phone over its mobile application. The result would be general confusion that could wreak havoc on the social network's mobile strategy. Facebook would get in over its head with a mobile phone. It could come back to haunt it. Simply put, a mobile phone would do more harm than good for Facebook.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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