Google's AdMob in-application ad network is seeing 2 billion ad requests each day, great growth for a platform Google had to fight the FTC to get. Thank Android and iPhone owners.
Google's Android operating system put in quite a strong showing at the 2011
Consumer Electronics Show this week, but the search engine every now and then
likes to remind people that it makes money from ads served on its 100-plus
handsets and tablets.
Google Jan. 6 said that its AdMob network is currently receiving more than 2
billion ad requests per day, four times the amount served over the last year.
Drilling down into the numbers a bit more, more than 100 million unique
Android and iOS devices requested an ad each month. That's nearly double the
requests over the last six months, following Google's purchase of AdMob in late
eWEEK wagers that this is largely due to the crushing popularity of Rovio
Mobile's Angry Birds, where AdMob ads woven throughout the application as users
play range from useful information to intrusive.
AdMob ads have gone global under Google. Internationally, nine countries in
the AdMob network saw more than 1 billion ad requests in December 2010, up from
just one country a year ago.
Asia at 564 percent and Western Europe
at 471 percent saw the strongest regional growth in monthly ad requests over
the past year. Now we know where Android's bread is buttered overseas.
Google offers further AdMob ad distribution here
As if Google didn't need another feather in its Android cap, ComScore said
Jan. 6 Android has passed Apple iOS through November in total
smartphones owned. Android garnered 26 percent share to iOS' 25 percent.
But whether Android is ahead or behind iPhone, Google earns money because
AdMob remains a major provider of Apple iPhone ads. Despite the emergence of
Apple's iAd in July, Google accounted for some 60 percent of mobile ads.
Prospects appear even brighter for Google and AdMob in 2011.
Motorola is launching
the dual-core Atrix 4G smartphone and Droid
Bionic in the next few months on 4G networks from AT&T and Verizon
Wireless. Samsung is expected to announce
its dual-core smartphone plans in February at Mobile
With 2GHz of processing power and on 4G networks 10 times as fast as current
3G data rates, each phone will serve applications and content much faster.
Ideally, that means Google and AdMob will be able to serve more ads.