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1. Android’s UbiquityThere is little debating the importance that ubiquity has played on the success of Android OS. With the help of so many great Android devices, more and more customers have adopted Google’s operating system. No single device is beating the iPhone, but if nothing else, Android OS has proven that a bundle of moderate-selling products is better than one big one.
2. Google’s FocusGoogle has shown since the beginning that it has one main goal in mind: to beat the competition as quickly and efficiently as possible. It has done that with the kind of focus and expertise that few expected the search giant to have in the mobile market. Along the way, it’s applied the principles of its success in the search engine field to its mobile strategy.
3. MotorolaMotorola has been integral to the success of Android OS. With the release of the company’s Droid, Motorola started a firestorm in the Android space. And now, with the company’s Droid X and Droid 2 on Verizon store shelves, the company is providing even more value to customers. Going forward, Motorola will likely double down on Android OS. Considering customers’ acceptance of those products, it’s not a stretch to say that the company will continue to enjoy such success going forward.
4. Apple’s MistakesApple might be wildly successful, but the company has made mistakes over the years that have helped Android OS become so popular. For example, Apple’s desire to deny certain applications access to the App Store rubbed some consumers the wrong way. And its unwillingness to deliver multitasking for so long turned some consumers to other devices. Plus, the company still hasn’t nixed its AT&T exclusivity. Those combined issues have pushed some consumers to Google.
5. VerizonVerizon is widely considered the top carrier in the space. It has the most subscribers; it has the best service around the country; and it has outstanding customer service, according to a recent study by J.D. Power and Associates. But the company is also heavily invested in Android. And its continuing commitment to the mobile operating system has helped increase Google’s market share by a wide margin over the past few years.
6. The Nexus OneGoogle’s Nexus One is viewed as a failure by most. After all, the device was discontinued after a relatively short amount of time on store shelves. But it served a key purpose: it was branded by Google and it gave Android OS the kind of hype that only a Google product could offer. In other words, Nexus One put Android OS on the map. And its legacy is still being felt today as more and more consumers buy an Android-based device.
7. iPhone 4 Antenna IssuesAlthough Apple was successful at getting the iPhone 4’s antenna problems out of the headlines, it still had a major impact on Android OS. Consumers were concerned that their calls would drop. And it was viewed as another strike against Apple’s relationship with AT&T. The issue pushed some consumers to Android. It’s possible that those folks won’t come back anytime soon.
8. Android’s Vast ImprovementsWhen Android first launched, the operating system was hampered by several issues. It didn’t have many of the features available in iOS, and it lacked the kind of usability that consumers wanted. But over time, Google has made Android OS far more usable. Now it’s arguably more feature-packed than iOS nowadays. Consumers have realized that. They’re starting to buy Android-based devices at an increasing rate because of it.
9. Google Plays Nice with DevelopersApple has made some serious mistakes throughout the years in its handling of developers. The company was secretive and it denied certain applications for what seemed to be poor reasons. Google hasn’t followed that path. The search giant has played nice with developers, and in the process, its Android Market has grown with outstanding programs. It’s still dwarfed in size by the App Store, but applications have drawn customers to Android OS that would have otherwise gone to Apple’s iPhone.
10. RIM’s FailuresRIM has helped Android OS become the success that is. Before Apple and Google joined the mobile market, it was RIM that dominated. That was the company that was captivating audiences. But the company failed to see the future as Apple and Google joined the market. And now, it’s watching Android OS overtake it and start dominating the smartphone space. Simply put, RIM’s lackadaisical attitude has only helped Android over the past few years.
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Android OS is an unbridled success in the mobile market. Even with the iPhone continuing to sell well and Apple overcoming those iPhone 4 antenna critics, Google’s operating system has been able to overtake all competitors in 2010 including contenders such as Apple and Research In Motion that had years-long head starts. Worst of all for Apple, Android’s success will likely only continue in the coming months and years as more vendors and consumers jump on the Android bandwagon. But Google’s success in the mobile market didn’t come easily. The company was forced to work diligently, follow the right strategies and get to what people really wanted in order for it enjoy the success it does today. That’s why it’s important to take a look back at what has made Android OS so successful. Google took risks, made sound business decisions and perhaps most importantly, delivered outstanding products to get to where it is today. Read on to find out how Android OS has become such a success.