Google continues to make internal inroads with its chat application, expanding it from Gmail to iGoogle. As the enterprise becomes more decentralized, with people working from multiple locations on common projects, solutions such as chat are becoming a more vital aspect of workday life - and many IT companies' overall strategy.
announced on its official blog that it was expanding its instant-messaging
system from Gmail to iGoogle, which allows users to create customizable start
iGoogle is Google's competitor to services, such as Yahoo's
My Yahoo, that also allow start-page personalization.
Users will be able to chat with those who don't have a Gmail
address, provided they invite the non-Gmailer as a chat buddy, and the
non-Gmailer signs up for iGoogle. With more people on its subscriber rolls, of
course, Google broaden the number of eyes for its targeted advertising.
As with many newly introduced Google features, the company is
still working out the latest kinks to this newest addition.
"We ask for your patience as we work through them," Rhett Robinson, a Google Talk Engineer, wrote on a company
blog site. "Here at Google, it's common practice for us to involve our
users as early possible so we can make sure we get it right."
instant messaging system was the recent target of phishers looking to trick
users into giving up information.
TinyURL eventually blacklisted the
phishing Web site, called ViddyHo, that was asking users to input their Gmail
usernames and passwords.
Expanding Google's chat capability into new realms allows the
company to offer a more powerful messaging and collaboration tool, which is a
useful feature for the enterprise. Most recently, Gmail
extended its communications-tool reach by allowing users to send text messages
from their accounts to a contact's mobile device.
IT companies such as Dell have also been experimenting - with
varying degrees of success
- with using Twitter as an enterprise-based