Google Gesture Search Rekindles Android Fragmentation Debate - Why This Isn't Totally Google's Fault (
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While noting that Google is correct in making sure that
new applications and features are available on the proper devices, Tofel echoed
Google's comments that Google alone is not responsible for consumer discontent.
For
example, he pointed to the Motorola Devour, which runs Android 1.6 and therefore
does not support Google Gesture Search or Google Buzz for mobile.
"Who chose to put Android 1.6 on this new Android
device? It certainly wasn't Google," Tofel wrote. "If you have to 'blame'
someone, choose either Motorola who made the phone or Verizon who decided to
sell the phone. All Google does for this phone is provide versions of its
mobile platform to the phone maker."
Moreover, he noted that Microsoft faced the same issues
when Windows Mobile 6 came out, leaving Windows Mobile 5 in the dust.
So, how
does one solve the fragmentation in favor of uniformity? Tofel said to look to
Apple's iPhone and its tightly controlled ecosystem, where the profit has been
maximized along with great customer satisfaction.
Who is right, Spoonauer or Tofel? Both or neither,
depending on where your sympathies lie, according to Enderle Group analyst Rob
Enderle.
"It really depends on who you think should own the
customer," Enderle told eWEEK. "If it is Google then Mark is
right and Google should aggressively assure a common user experience across all
phones. If it is someone other than Google then Kevin is right and the OS has
to roll according to the designs of whoever else owns the customer
experience.
"As accurately pointed out, this is a problem for all of the
platforms and Microsoft faced the same issues that Google faces and both are
playing the game a bit differently this year. In the end, for cell phones, Mark talks about how
the market should be to maximize profit and customer satisfaction, Kevin talks
about the market the way it currently is."
Add
this to the proverbial wish list: a single button that lets Android smartphone users
click to upgrade to the latest version of the OS.
That's not going to happen
(blame hardware incompatibility, carrier and OEM restrictions or whatever you
want), but it can't hurt to dream.