Google I/O Product Plans: 10 Clues to the Company's Future Growth

By Don Reisinger  |  Posted 2011-05-11 Print this article Print

title=Google Aims Resolve Android Fragmentation} 

5. It recognizes Android fragmentation as an issue.

One of the biggest issues in the Android ecosystem is fragmentation. There are simply far too many Android devices running too many versions of the software. With Android 2.4 "Ice Cream Sandwich," Google hopes to address that. In fact, the main object of "Ice Cream Sandwich" is to reduce the perceived amount of Android fragmentation. That's an important step in Google's mobile plans. And it's nice to see the search giant finally acknowledging the problem.

6. It's not giving up on Google TV just yet.

Though details are slim so far on Google TV's future, the company said at its I/O keynote that it's not giving up on the entertainment platform. In fact, it plans to bring the Android Market to the service, which means Google TV should have a new lease on life after the update is implemented. There's no telling what the future of Google TV is just yet, but the platform didn't perform as well as it could have. With the upcoming addition of Android Market, it might finally start to live up to the hype.

7. Google wants to control the home.

Arguably one of the most surprising announcements Google made at the I/O conference was its intention to enter the home automation market with Android At Home. The company wants to turn a user's Android-based smartphone or tablet into a platform that can connect to appliances, lighting and other products around the home. It's an interesting move on Google's part that indicates the search giant wants nothing more than to control the home.

8. Apple is in its sights.

Currently, Apple is performing extremely well in the mobile market, thanks to its iPhone and iPad. The Steve Jobs-run company also has enjoyed some success with the Apple TV. Apple Tunes remains the top music store in the world. If many of Google's announcements, including improvements to Android, the Google TV update and Google Music, are taken into account, it's clear that the firm has one overriding goal: to take Apple down a notch. Get ready for a full-fledged battle in the coming years between these tech giants.

9. Apps are integral to its future.

Google announced at its I/O Conference keynote that it now has over 200,000 free and paid applications in the Android Market. Moreover, over 4.5 billion applications have been installed on devices since that marketplace's launch. As Google prepares to bring the Android Market to Google TV and continues to work with developers to make things a bit easier for them, it's showing how important applications are for its future. It also indicates Google's intention to best Apple's App Store as soon as possible.

10. It's no longer about search.

Though Google is perhaps best known as a search and online advertising firm, the company's market identity isn't that simple anymore. Google is now a consumer-focused company that wants to be the average customer's companion, both at home and on the go. Google still relies heavily upon search. But for Google to succeed in the coming years, search has to become an important, but still smaller percentage of the company's overall business.


Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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