Google's mobile-payment plan is evolving with Citigroup, MasterCard and VeriFone Systems as partners to help users wave their Android smartphones to pay for goods.
Further
details have emerged regarding Google's mobile-payment plans for Android
smartphones, which includes using near-field communication technology.
Google is
working with credit card providers MasterCard and Citigroup to let
consumers make purchases by waving their smartphones at point-of-sale terminals
made by VeriFone Systems, the Wall Street Journal
said.
The
service, which involves embedding chips, software and sensors based on the
NFC (near-field communication) short-range wireless technology in Android
mobile devices, will launch later this year. Google declined to comment on this
report.
MasterCard and
Citigroup debit and credit card owners would pay for goods and services with a
mobile-payment application for the
Samsung
Nexus S, a smartphone based on Google's Android 2.3 "Gingerbread"
operating system, which
includes
native NFC support to enable mobile payments.
Future
Gingerbread phone models, such as the Samsung Galaxy S II, could also include
this technology.
To entice
users to try its mobile-payment system (and to make money from it), Google
would offer targeted ads for discount offers from local merchants.
Google is
testing
Google
Offers, a fledgling, Groupon-like local deals service. A Nexus S smartphone
user could come within close proximity to a participating store and receive
offers for discounted goods. Google could take a cut of any transaction
facilitated by this deal connection.
The Journal's
report comes less than two weeks after Bloomberg said Google
teamed
with VeriFone Systems to test mobile payments on thousands of cash registers in
New York and San Francisco. VeriFone Systems makes credit card readers for cash
registers that let consumers pay by tapping their smartphones.
Google's move
with the credit card giants is part of a broader push to turn the smartphone
into a wallet across several vertical markets. Making the smartphone a wallet
would help users transition away from feature phones.
Phone makers
appreciate this because it would help their handsets find homes among hundreds
of millions of consumers. Carriers are pushing the mobile-payment plan because
it means more data consumed, which translates to more dollars. To wit, Verizon
Wireless, AT&T and T-Mobile have teamed on ISIS to enable such mobile
payments.
Internet
companies such as Google can insert themselves in the middle of the commerce
equation, connecting businesses with consumers. Google would
learn a lot more about consumer behavior in the process, boosting its ad
targeting capabilities.
Google isn't
the only smartphone platform proprietor looking at NFC. Research in Motion is
building Blackberry phones with NFC, while Apple is building NFC for a future
iPhone release.