The Google for iPhone app now offers pop-up calendar reminders on the user's homescreen, and a Gmail icon badge for new e-mail. Google and Apple are competing fiercely in the areas of mobile advertising, mobile apps and smartphones.
Google's mobile application will now push notifications from Gmail and
Google Calendar to the Apple iPhone, with pop-up calendar reminders
appearing on the user's homescreen and a Gmail icon badge announcing new e-mail.
The Google for iPhone application is available in Apple's App Store.
"We've also added spiffy features to get you information faster-when
looking for flight info, weather, stock quotes or currency conversion you'll
see answers before you hit 'Search,'" David Singleton, a Google
engineering manager, posted Aug. 23 on the
Google Mobile Blog.
Commenters on the post lamented the lack of pop-up notifications for new
Gmail messages. "If there is no pop-up for e-mail notifications, there
really is no point to this app," one wrote. "I get badge updates on
the native mail app already."
For some users, however, the new icon badge could assist in keeping their
Gmail entirely separate from their other e-mail interfaces-something not
possible if Gmail is filtered, along with other e-mail accounts, through the
iPhone's native e-mail application.
The tighter integration between Google's key mobile services and Apple's
smartphone platform seems a minor irony, considering how fiercely the two companies
are battling for mind and market share. According to estimates, about 200,000
Android-equipped smartphones ship per day, while Apple managed to sell about
1.7 million iPhone 4 units during the device's first weekend of release and
claims that demand still runs high.
Gartner recently estimated the 2010 market for mobile applications at $6.2
billion, a tempting honey pot for both companies. Earlier in August, reports
emerged that Google was negotiating with
to let Android users pay for their mobile applications using the
service. Meanwhile, Apple reportedly hired an expert in NFC (near-field
communication) technology as its new product manager in mobile commerce.
The mobile competition has expanded to other areas, as well, with Apple's
iAd mobile-advertising platform squaring off against Google and AdMob.
According to data from Millennial Media, an independent mobile ad platform,
more than 55 percent of July's total mobile ad impressions went to the iPhone,
while Android took 19 percent. That was good enough to power Android past Research
In Motion's BlackBerry, which had 16 percent.
research note from Shaw Wu at Kaufman Bros. hints that Apple is negotiating
with Verizon to bring the iPhone
the carrier's network in order to blunt Android's momentum: "What better
way to do that than where Android has seen the majority of its success?"