Google Now Owns Motorola Mobility: 10 Things It Should Do With It
NEWS ANALYSIS: Google has officially purchased Motorola Mobility for $12.5 billion after a prolonged government antitrust review. But now that Google has the mobile firm, what should it do with it to get the most out its massive investment?Now that Google has officially paid its $12.5 billion to take over Motorola Mobility the fun starts for the search giant. It can focus its efforts on improving Motorola Mobility, seeing once and for all what its now taking over and hopefully find ways to unlock value that the companys former management just couldnt. Moreover, Google can set out to justify to its shareholders why paying so much cash for a mobile firm really makes so much sense. It will be a challenge that should reveal how smart Googles top executives are as investors and managers.
However, as Google considers its plans for Motorola Mobility, the company must be careful. Leaving the mobile firm alone is, of course, not a good idea, but trying to do too much is also a mistake. At this point, Google must make decisions with scalpel-like precision to ensure that its shareholders dont end up questioning its acquisition. Five years from now, Google should endeavor to have its shareholders look back at the acquisition and say that it dramatically improved both Google and the mobile marketplace its competing in.