Google Readying 7-Inch Tablet for Late Summer Release
Two-and-a-half years after failing with its first connected smart device, Google is doing it again—this time with a tablet PC. This one will be a co-branded Android tablet with Asustek Computer of Taiwan.Google has come a long way since it launched its first Android consumer device, the Nexus One, with HTC back in January 2010, in its first attempt to compete with the Apple iPhone. Well, that one crashed and burned. Verizon veered away and eventually decided to stick with the iPhone and (eventually) other Android phones, performance complications set in, and the Nexus One quickly faded into oblivion.
Google can be forgiven, certainly. Few companiesespecially those working in new markets for the first timehit home runs as soon as they step into the batter's box. Since then, of course, companies such as HTC, Motorola, Lenovo and others have come up with popular Android-powered smartphones, and the Nexus One now is merely a collector's item.
A major issue with its sales, it turned out, was that the Nexus One was made available only via online order, and not in retail stores. The look, feel and responsiveness of any phone obviously can't be experienced until the device is actually in the user's hands. As a result, a high percentage of the Nexus Ones were returned to HTC and Google when they didn't live up to users' expectations.
In fairness, as the first Google phone out of the box, the Nexus One taught the company a great deal about the phone business, and subsequent models (Nexus S and S2, Nexus Galaxy) have been much more successful.
Editor's note: This story has been augmented to add more background about the entire Google Nexus phone product line.
Chris Preimesberger is eWEEK Editor for Features and Analysis. Twitter: @editingwhiz