Google Shopper for iPhone launches to bring the tens of millions of iPhone 3GS and iPhone 4 users access to a free product-comparison application.
Google Feb. 1 launched
Google Shopper for iPhone, months after unveiling
the mobile shopping assistant on its own Android platform.
lets users search for products by text or voice input, choose a specific
product that looks useful, and compare prices at online and local retailers-all
from their Android handset or iPhone.
Users who are
actually in a store where they find the product can scan the bar code of a
product using their mobile phone's camera to retrieve more information,
including pricing and other specifications.
will also provide inventory information from participating retailers so users
can see if a particular store branch has the item in stock, availability is
limited or the item is out of stock.
aren't sold on a particular product can "star" products for future
purchase, or share items with friends via their social network to alert them of
particular sales or deals.
the Shopper application available as a free download
in Apple's App Store for the tens
of millions of owners of the iPhone 3GS and iPhone 4 in the United States and the
United King (iOS 4.0+ is required).
after millions of consumers downloaded Google Shopper for Android, which the
Nov. 15 as part of its Product Search
the search engine partnered with more than 70 retailers and software makers
such as Oracle, JDA and Epicor to index inventory of local Best Buys and other
outlets. These software makers then provided special adapters to funnel
retailers' inventory data to Google Product Search.
searching Google Product Search can click the "nearby stores" link to
see where products are in stock at participating stores near their location.
Then they can purchase it online or drive to that store to size up the product
to better decide if they want to buy it.
While a far
cry from challenging Amazon.com or eBay for their e-commerce mantles, Google is
placing an increased focus on product search, particularly at the local level
where millions of advertising dollars are untapped.
The company is
slowly rolling out
its Google Offers service to
provide Groupon-like local deals.