Will Anybody Care That Flash Runs on Android 2.2?

 
 
By Don Reisinger  |  Posted 2010-08-11 Email Print this article Print
 
 
 
 
 
 
 


 

5. Android takes off

Google isn't bringing Flash to its platform for nothing. The company realizes that Apple's iPhone is doing an outstanding job at appealing to consumer desires. And it knows that if it wants its platform to continue to grow, it needs to focus its efforts on differentiating Android. Flash was the option it chose to do that. If Flash works well and consumers like it, that differentiating factor could help Google sell even more Android-based devices. If consumers believe the browsing experience is better on Android than on iOS, it could reap huge rewards for Google.

6. Apple gloats

There is nothing quite like a good Steve Jobs gloating session. They typically happen when he can take the stage at one of his many keynotes each year and explain to the world why his strategies have been better than the competition's. If Flash fails or becomes a security nightmare for Google, expect Jobs to gloat as much and as often as possible.

7. Apple capitalizes on Google's folly

Android is gaining ground in the mobile market at an astounding pace. But Flash could change all that. If consumers start finding out that Flash doesn't work as expected, Apple will undoubtedly unleash a marketing campaign to capitalize on that. And when that happens, the company could very quickly increase its market share as Google stumbles.

8. HTML 5 reigns supreme (or fails)

As Google put its weight behind Flash, Apple put its support behind HTML 5. Given the popularity of Flash on the Web, it's entirely possible that Adobe could wipe HTML 5 out with a successful entrance into the mobile market. But it's also possible that if Flash fails, HTML 5 has the opening it needs to capitalize. HTML 5 will be directly affected by how well or poorly Flash does on Android 2.2.

9. No one notices

All this talk of Flash on Android 2.2 assumes that users of the many smartphones that will run this new mobile OS will even notice that anything's different. It's entirely possible that the average consumer who uses his or her phone's browser sparingly and simply enjoys apps and e-mail all day will not even notice that Flash is now running on Android 2.2. After all, it will only really be noticeable if a user surfs to a site that requires Flash. Since many of the world's most popular sites don't, it's possible that it will go unnoticed.

10. Adobe feels the pain

As possible as it might be for Adobe's Flash platform to be successful on Android 2.2, it's just as likely that it could be a failure. And if it is, the company will feel the wide-reaching effects of that. For one thing, Apple will capitalize and help HTML 5 succeed. At the same time, Google and other firms will distance themselves from Adobe, potentially hurting the company's bottom line even more. There is a lot riding on Flash on Android 2.2. And Adobe, Apple, Google, and just about every other major mobile company know it.

 




 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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