The tablet would likely be marketed under Google's Nexus brand, which also includes smartphones.
As the tablet market
continues to expand, Google executive chairman Eric Schmidt let slip to the
Italian daily newspaper Corriere della
Sera that the company was planning to directly manufacture tablet devices
"of the highest quality" and mentioned a six-month window for production.
Google's Android operating system is already running the tablets of major manufacturers
like Motorola, HTC and Lenovo. The Google tablet would likely be marketed under
the company's Nexus brand, which also includes smartphones.
The technology blog DigiTimesposted an article Dec.
26 that quoted unnamed sources in the PC industry in Taiwan as saying that
Google's potential launch of its own tablet could "cause conflict with branded
PC vendors who are cooperating with Google to launch Ice Cream Sandwich-based
tablet PCs in the first half of 2012".
Tablet market leader Apple
is rumored to be releasing the third iteration of its iPad tablet in March or
April 2012. In the past few months, reports on the Web have indicated that
Apple is planning on some sort of higher-resolution display for the next iPad,
possibly of the same quality as the "retina display" currently available in
later-model iPhones. The company may also release a small-screen version of the
iPad later in 2012.
Amazon's Kindle Fire and
Barnes & Noble's Nook Tablet will power the Android platform to 40.3
percent media-tablet market share in the fourth quarter of 2011, up from 32.4
percent in the third quarter, according to IDC. The IT research firm estimated
the media-tablet market grew 24 percent on a sequential basis to 18.1 million
For an idea of how the tablet market has ballooned, that unit shipment
total is higher than the 18 million units sold in all of 2010, according to IDC.
Moreover, the market researcher is seeing such strong demand in this quarter
that it has boosted its worldwide shipment forecast for 2011 to 63.3 million
units, up from its previous tally of 62.5 million units.
One thing is for certain:
Google's proposed tablet and the next iPad will face a somewhat different
competitive market than its predecessors. For one thing, Amazon's newly
released Kindle Fire-which runs a customized Android 2.3 Gingerbread OS-has a
significant chance of dinging the iPad's sales, according to some analysts.
"With our expectations for a
new iPad launch during the March quarter leading to potentially lower inventory
levels combined with increased competition from the $200 Kindle Fire," T.
Michael Walkley, an analyst with Canaccord Genuity, wrote in a Dec. 5 research
note, "we have slightly lowered our December quarter iPad estimates from 14
million to 13 million units."
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.