News Analysis: Google Voice is now available in Apple's App Store. Its inclusion in that mobile marketplace and its availability on the iPhone is a boon for the search giant.
After about 18 months' wait that further divided the formerly
close Google and Apple and spawned an FCC investigation, Google
Voice is now available
for download in Apple's App Store.
According to the search giant, its iPhone-based Google Voice
app allows users to place calls both in the United
States and internationally. It also includes
free text messaging and voicemail transcription. What's more, push
notifications will be used to alert users to "a new voicemail or text
message," Google reported in a blog post announcing the new application
The appearance of Google Voice in Apple's App Store is a major
victory for Google. Since last year, the search giant and federal investigators
have been trying to determine exactly why its program wasn't allowed in the
store in the first place. Google has said that its app was not being allowed access
to the marketplace, while Apple has said it never rejected the program, but was
evaluating it. In either case, it didn't make its way to the store until
While naturally it couldn't say so, it's obvious that Apple
was concerned that Google's Voice Web calling service might take business away
from its mobile carrier partner, AT&T. That's why it literally took a
federal investigation to get Apple to finish its "evaluation." Now
the world will see whether or not Google Voice on the iPhone will be a boon to
Google and a pain for AT&T. Here's why it looks like that's exactly
1. It was a long wait
The long wait to get Google Voice into the App Store should
make its entry even sweeter for the search giant. Exactly what happened over
the course of the past year-and-a-half is anyone's guess, since Google, Apple,
and AT&T have different stories about what went on. But all that is moot
now that it's available. That's something Google should be happy about.
2. It's a numbers game
Google Voice could be integral to the search giant's mobile
strategy going forward-the more people who get their hands on the software now,
the better for Google. That's why the iPhone was so important. If Google Voice
only available on Android or BlackBerry OS
, it wouldn't have the kind of
reach that it does now with Apple's smartphone. Make no mistake that Google
knows full well that Voice can only be successful if enough people can use it.
3. It helps other services
Now that Google Voice has been made available to iPhone
customers, it's quite possible that it could help the company's other services.
By bringing its Voice mobile application to the iPhone, Google is slowly
getting people to think about its other products. And although that might not
mean folks will only use Google Search or Google Docs, it does mean that they
will at least think about using them. The more people that use Google Voice on
the iPhone, the more likely they its is that they might opt for one or more of the
company's many other applications.
4. The AT&T consideration
AT&T might have played a key role in Apple's
original decision to not allow Google Voice into the App Store
. In fact,
speculation abounds that AT&T was quietly pushing Apple to block the app,
so it wouldn't face competition from Google's service. Apple has said that
AT&T didn't play a role in that, but it hasn't stopped people from
wondering. If AT&T really was upset with Google Voice, bringing the program
to the App Store now makes it even sweeter for Google.