The Delay Hurt Apple More than Google

By Don Reisinger  |  Posted 2010-11-17 Print this article Print


5. It's a black eye for Apple 

All the talk surrounding Apple's decision to allow the Google Voice app into its mobile marketplace has come from Google's camp. The reason for that could be quite simple: this is a black eye for Apple. It would have been much easier if Apple allowed the application to be offered in its store last year. Not only would it have avoided a federal investigation, but it would have undoubtedly helped it save face rather than look like the bully. For Google, seeing Apple look like the bully is probably quite appealing, as it continues to face off with the company in the mobile market. 

6. It makes Google look like the victim 

Over the past year-and-a-half, Google has looked like the victim. As a dominant player in search and one of the most prominent companies in the industry, Google doesn't play the role of victim very often. But when it does, it can capitalize and make itself look even better. This is one of those cases where it did just that. 

7. Perception is everything to Apple 

Apple is an interesting company. Above all else, the firm wants to project a certain image that helps define what it's all about. Perception is simply everything to Apple. Over the past year-and-a-half, Apple hasn't looked so great on the Google Voice issue. That's a problem for the company. And it's something that it's likely not too happy about today. 

8. It makes Google Voice far more relevant 

With the help of an iPhone app, Google Voice is far more relevant than it would have been without the app. Although Google was offering a Web-based version of Google Voice for iPhone owners, it didn't compare with the impact a native application could have. iPhone owners expect to download programs from the App Store and use products in that way; they don't want to use online apps. With Google's latest release, its Voice service is now more relevant than ever. 

9. It expands its mobile influence

When Google acquired mobile-advertising firm AdMob last year, it was clear that the company believed there was potential to make some serious cash in the mobile market. But it also spoke to Google's willingness to be a more mobile-focused company-not  only with Android, but with all of its mobile products. By offering Google Voice as an iPhone app, the search giant is only furthering its ability to expand its mobile influence. And that is a good thing for Google. 

10. The FCC distraction is now gone 

When the FCC initially got involved with Apple's decision to let Google Voice into the App Store, it took much of the focus on the application away from its functionality. Instead, the focus was on the fight between Google and Apple. That was unfortunate. But now all those distractions are gone, and Google can go back to showing value in its product. The company should celebrate that.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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