Google Checkout is being consolidated with the Google Wallet mobile payment service, which is becoming the sole payment platform for the company's Android Market, YouTube and Google+ services.
Google (NASDAQ:GOOG) is consolidating payment platforms,
merging its long-time Google Checkout service with its Google Wallet mobile
payment service, the company said Nov. 16.
Launched September in New York and San Francisco, Google Wallet
is the company's effort to coax users to pay for goods from
Android smartphones at more than 20 retailers, including Macy's, Toys R Us and
American Eagle. Consumers with Sprint Samsung Nexus S 4G phones can pay for
goods in those stores by tapping and paying against sales terminals.
was launched in 2006 as an alternative to eBay's PayPal
service, but it never quite took off the way Google originally intended.
Checkout users store their credit or debit card and shipping information in
their Google Account so they can purchase items at participating stores by
clicking a button online.
Wallet will continue to enable users to make purchases in
stores from their mobile phones, and add the ability to buy goods from their
home computers. Wallet will also become the payment method for applications in
Google's Android Market, movies on YouTube, titles residing on Google+ Games,
among other Google sites.
Going forward, when users shop at stores that accept
Google Wallet or Google Checkout, consumers may simply use their Google Wallet
username and password to complete your purchase. Moreover, users who add a Citi
MasterCard account to the Google Wallet mobile app will be able to use that
account online from their computers.
Existing Checkout users can automatically shuttle their account
to Google Wallet the next time they sign in or make a purchase online. Users
will be able to access their consolidated Checkout and Wallet payment
transaction history here
. See Google's help site for more information
Google said it will work closely with its merchant partners
to switch to the
Google Wallet logo next year.
Concurrent with the Checkout migration news, Google also
said it was improving Wallet's integration options for retailers. Optimized for
the mobile Web, the solution is designed to help Android, iPhone or BlackBerry
phone users buy goods from merchants using Wallet without filling out multiple
See Google's example of the mobile Web app for movie
ticket site Fandango, according to this example.
The improved service is also available for Fandango rival MovieTickets.com
Ultimately, what these announcements underscore is
Google's drive to make Wallet its central payment experience regardless of
whether consumers are shopping from their desktop computers, mobile phones or
As Google broadens its reach further into e-commerce
services, the integrated Wallet will help the company compete with PayPal,
Apple's (NASDAQ:AAPL) iTunes and Amazon (NASDAQ:AMZN).